Measure, Report and ImprovePSI® Omnichannel Fact-Based Mystery Shopping®
Recent Press - Fran O'Hagan (Page 6)
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Press Release: MERCEDES-BENZ, INFINITI AND LEXUS DEALERS RANKED HIGHEST BY 2013 PIED PIPER PSI(R)
July 2013
MONTEREY, CALIFORNIA – July 8, 2013 – Mercedes-Benz dealerships ranked highest in the newly released 2013 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study, which measured dealership treatment of car-shoppers. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. Infiniti and Lexus dealerships, ... Read More >
Powersports Business
Study: Consumers expect online reply in 30 minutes
June 2013
Pied Piper releases first Internet study in five years In addition to the annual Prospect Satisfaction Index ratings, Pied Piper Management Company, LLC, also released its first Internet Lead Effectiveness (ILE) study since 2008. For that, the company tested 19 different criteria, related to which dealerships responded to online inquires within 24 hours. “The way we approach this is exercise the same way the customer would approach this,” Pied ... Read More >
Motorcycle & Powersports News
Harley-Davidson Motorcycle Dealers Ranked Highest by 2013 Pied Piper PSI
May 2013
Harley-DavIdson dealershIps Were top ranked in the newly released 2013 Pied Piper Prospect Satisfaction Index (PSI) US. Motorcycle Industry Benchmarking Study, which measured dealership treatment of motorcycle shoppers. Study ran kings by brand Were determined by the patent-pendmg Pied PIper PSI process, which ties "mystery shopping" measurement and scoring to industry sales success. For the first time since 2008 , Pied Piper also separately ... Read More >
Powersports Business
Harley Dealers Rank Highest in PSI Study
May 2013
Pied Piper changes scoring system, and H-D stores remain on top As a group, Harley-Davidson dealers excel at handling prospective customers. For the second year in a row, they topped Pied Piper Management Company, LLC's Prospect Satisfaction Index, with a score of 111. And they did so despite Pied Piper changing the scoring system. Since the inception of PSI in 2007, Pied Piper has measured 57 variables when grading dealerships. Though the ... Read More >
PowerSports Business
Harley-Davidson dealers top PSI scores for second year in a row
May 2013
Harley-Davidson dealerships received the highest score in the 2013 Pied Piper Satisfaction Index (PSI) released this week. However, Suzuki dealers ranked No. 1 in the PSI-Internet Lead Effectiveness study. Look for more on the PSI results in the May 27 issue of Powersports Business. The following is the news release from Pied Piper Management Company, LLC: Harley-Davidson dealerships were top-ranked in the newly released 2013 Pied Piper Prospect ... Read More >
Dealernews
Harley dealers top Pied Piper mystery-shopper study
May 2013
MONTEREY, Calif. - Among motorcycle retailers, Harley-Davidson dealers treat shoppers the best — although Suzuki dealers excel when it comes to following up online leads. These were two of the findings of a pair of new studies: the annual 2013 Pied Piper Prospect Satisfaction Index (PSI) and a separate study by the same firm that, for the first time since 2008, measured how well motorcycle dealerships responded to customer inquiries received ... Read More >
Motorcycle.com
Harley-Davidson Tops 2013 Pied Piper Prospect Satisfaction Index
May 2013
Harley-Davidson dealers outscored dealers from other brands to take the top spot in the Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study for the second consecutive year. The annual study measures the effectiveness of motorcycle dealerships, rating them on how they perform in different categories, such as inviting customers to sit on a floor model, offering demo rides and asking for a customer's contact information. The study ... Read More >
Powersports Business Blog
Remember “You Meet the Nicest People on a Honda?”
January 2013
The big news from this year's Long Beach motorcycle show is not what happened, but what might happen. First though, remember the Honda motorcycle ad, “You Meet the Nicest People on a Honda?” Believe it or not, 2013 marks fifty years since that ad helped mainstream America notice — and buy — motorcycles in the 1960s. Back to the Long Beach show … At last year's show, Honda released the CBR250, a sub-$4,000 model aimed at driving new buyers into ... Read More >
Powersports Business Blog
Harness anticipation to boost customer satisfaction and profitability
August 2012
Matt Appleman runs a very small custom bicycle shop in Minneapolis, specializing in hand-built carbon-fiber bicycle frames. Matt's business may be small, but he has adopted an important sales tool — anticipation — that you can apply at your dealership too. Matt describes how he builds bicycles like this: “Upon approval of the design, the fun starts for me, and the anticipation begins for you! As the frame is being built, I'll keep you up to date ... Read More >
NBC News
Mercedes aims to oust BMW as top luxury brand
July 2012
It's one of the most bitter battles in the American automotive marketplace, and it pits two of Germany's luxury automakers in a grab for the brass ring. But this year, Mercedes-Benz is betting it can topple rival BMW to become the best-selling luxury automotive brand in the world's largest high-end market. The maker has been staging a series of meetings with dealers across the country aimed at improving customer handling. Dealers, in turn, have ... Read More >
