Ag Daily
Can-Am rated as top UTV brand in Prospect Satisfaction Index
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May 2018
A study has shown Can-Am to be the top UTV brand in the 2018 Prospect Satisfaction Index (PSI), which measures the sales effectiveness of dealers in the utility vehicle market. Pied Piper Management Co.’s PSI looked at the treatment of Utility Task Vehicle shoppers who visited a dealership, with rankings determined by a process that ties “mystery shopping” measurement and scoring to industry sales success. Kawasaki and Honda were ranked second ...
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