Press Release: BRP'S CAN-AM UTV/SIDE-BY-SIDE DEALERS RANKED #1 BY 2020 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R))
Study measured in-dealership treatment of U.S. UTV shoppers
Shows impact of COVID – 19 on dealership sales behaviors
September 2020
Monterey, California, USA – September 28, 2020 – COVID-19 drove industrywide changes in dealership sales behaviors, but for the third year in a row, BRP’s Can-Am dealerships were the top ranked UTV brand, reports the newly released 2020 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. UTV Industry Study. The study measured in-person treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership between April and August 2020, ...
Read More >
» View PDF of Article (561.5 KB) 
Press Release: HARLEY-DAVIDSON DEALERSHIPS RANKED #1 IN 2020 FOR RESPONDING TO WEBSITE CUSTOMERS, REPORTS PIED PIPER PSI(R)
Aftermath of coronavirus pandemic expected to reward those who cater to online customers
May 2020
Monterey, California, USA – May 4, 2020 – Harley-Davidson dealerships ranked highest in the 2020 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Industry Study, which answers the question, “What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?” Dealerships selling Indian motorcycles were ranked second. The study was completed before the appearance of the coronavirus pandemic, but in the aftermath ...
Read More >
» View PDF of Article (762.4 KB)
Outdoor Power Equipment
2019 Pied Piper Prospect Satisfaction Index
Permalink >
October 2019
For the second year in a row, BRP’s Can-Am dealerships were the top ranked brand, reports the newly released 2019 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study. The study measured in-person treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership. Rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring of dealership behaviors to ...
Read More >
» View PDF of Article (3.52 MB)
Press Release: HARLEY-DAVIDSON DEALERSHIPS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS, REPORTS PIED PIPER PSI(R)
Annual industry study rated Powersports and Outdoor Power Equipment brands that sell motorcycles or UTVs
May 2019
Monterey, California, USA – May 6, 2019 – Harley-Davidson dealerships ranked highest in the 2019 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Industry Study, which answers the question, “What happens when UTV or motorcycle customers visit a dealer website and inquire about a vehicle?” Scores ranged from zero to 100, with 21% of dealerships nationwide scoring above 60, demonstrating an effective website-response process. However, 58% of ...
Read More >
» View PDF of Article (666.4 KB)
Outdoor Power Equipment
Pied Piper releases PSI Internet Lead Effectiveness industry study
Permalink >
September 2018
BMW motorcycle dealerships ranked highest in the 2018 Pied Piper PSI Internet Lead Effectiveness (ILE) industry study, which measured how motorcycle and UTV dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Dealerships selling Polaris’ Indian motorcycle brand ...
Read More >
» View PDF of Article (418 KB)
Press Release: BMW MOTORCYCLE DEALERSHIPS TOP RANKED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R)
Annual industry study rated Powersports and Outdoor Power Equipment brands that sell motorcycles or UTVs
September 2018
Monterey, California, USA – September 10, 2018 – BMW motorcycle dealerships ranked highest in the 2018 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Industry Study, which measured how motorcycle and UTV dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. ...
Read More >
» View PDF of Article (547.4 KB)
Outdoor Power Equipment
2018 Pied Piper Prospect Satisfaction Index U.S. UTV Benchmarking Study
Permalink >
July 2018
Not only is there variation in UTV sales behaviors, but for some brands it can be difficult for customers to find online product information or even accurate dealership location information. “It’s not always easy to be a UTV customer today,” said Fran O’Hagan, president and CEO of Pied Piper. “Because the UTV market is still young, strong dealerships with skilled salespeople are an important competitive advantage for UTV manufacturers.” In ...
Read More >
» View PDF of Article (2.54 MB)
Rural Lifestyle Dealer
BRP's Can-Am UTV Dealers Ranked First by Pied Piper Prospect Satisfaction Index
Permalink >
May 2018
MONTEREY, Calif. — BRP’s Can-Am dealerships were the top ranked brand in the newly released 2018 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study. The study measured treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. Kawasaki and Honda were ...
Read More >
» View PDF of Article (1.51 MB)
Ag Daily
Can-Am rated as top UTV brand in Prospect Satisfaction Index
Permalink >
May 2018
A study has shown Can-Am to be the top UTV brand in the 2018 Prospect Satisfaction Index (PSI), which measures the sales effectiveness of dealers in the utility vehicle market. Pied Piper Management Co.’s PSI looked at the treatment of Utility Task Vehicle shoppers who visited a dealership, with rankings determined by a process that ties “mystery shopping” measurement and scoring to industry sales success. Kawasaki and Honda were ranked second ...
Read More >
» View PDF of Article (7.46 MB)
BRP'S CAN-AM UTV/SIDE-BY-SIDE DEALERS RANKED FIRST BY 2018 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R))
Industry benchmarking study measured in-dealership treatment of U.S. UTV/Side-by-Side shoppers
May 2018
Monterey, California, USA – May 7, 2018 – BRP’s Can-Am dealerships were the top ranked brand in the newly released 2018 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. UTV Industry Benchmarking Study. The study measured treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. ...
Read More >
» View PDF of Article (431.8 KB)
