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Recent Press - Auto Connected Car News

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Auto Connected Car News Subaru Buyers Love Subaru Web Interactions: Followed by Infiniti, Acura & Toyota

Auto Connected Car News
Subaru Buyers Love Subaru Web Interactions: Followed by Infiniti, Acura & Toyota

March 2025

In a competitive auto market increasingly reliant on digital interactions, Subaru has emerged as the top performer in the 2025 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Auto Industry Study. This annual evaluation measures how effectively dealerships respond to online customer inquiries submitted through their websites. Following closely behind Subaru in this year’s rankings were Infiniti, Acura, Toyota, and Lincoln. The study, which ... Read More >

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Tags: Acura BMW Bryan Johnston Infiniti Internet Lead Effectiveness Lincoln Subaru Toyota Auto Connected Car News
Auto Connected Car News Infiniti, VW, Cadillac, Subaru & Polestar Most Responsive to Internet Leads

Auto Connected Car News
Infiniti, VW, Cadillac, Subaru & Polestar Most Responsive to Internet Leads

March 2024

Infiniti dealerships were ranked highest according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,957 dealerships, asking a specific question about a vehicle in inventory, ... Read More >

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Tags: Cadillac dealership internet lead response Infiniti internet mystery shopping internet secret shopping Volkswagen Auto Connected Car News
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Printed: April 1, 2025

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