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Recent Press - Digital Dealer

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Digital Dealer Auto Industry Improves Response to Website Customers

Digital Dealer
Auto Industry Improves Response to Website Customers

March 2025

Pied Piper’s 2025 PSI Internet Lead Effectiveness (ILE) Auto Industry Study, which measured responsiveness to internet sales leads coming through dealership websites, found the overall auto industry average performance increased three points to 65, the highest average to date. Looking at the past five years, the auto industry has maintained a steady upward trend in performance. For example, in the 2025 study, 28 brands achieved ILE scores of 60 ... Read More >

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Tags: Acura BMW Infiniti Internet Lead Effectiveness James Hickey Lincoln Subaru Toyota Digital Dealer
Digital Dealer Napleton Tops Study in Responding to Internet Leads

Digital Dealer
Napleton Tops Study in Responding to Internet Leads

May 2024

For a third year in a row, the Napleton Auto Group dealerships topped in response to following internet leads. The 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study measured responsiveness to internet leads coming though dealer websites among 18 of the largest auto dealer groups. Following Napleton were Berkshire Hathaway, Herb Chambers, Ken Garff, and Ken Ganley dealer groups. Dealer groups with the greatest improvement were Ganley, ... Read More >

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Tags: Berkshire Hathaway dealership internet lead response Herb Chambers internet mystery shopping internet secret shopping Napleton Digital Dealer
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Printed: March 31, 2025

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