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Digital Dealer Auto Industry Improves Response to Website Customers

Digital Dealer
Auto Industry Improves Response to Website Customers

March 2025

Pied Piper’s 2025 PSI Internet Lead Effectiveness (ILE) Auto Industry Study, which measured responsiveness to internet sales leads coming through dealership websites, found the overall auto industry average performance increased three points to 65, the highest average to date. Looking at the past five years, the auto industry has maintained a steady upward trend in performance. For example, in the 2025 study, 28 brands achieved ILE scores of 60 ... Read More >

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Printed: March 31, 2025

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