Automotive News First Shift
Tesla tops EV mystery-shopper study
March 2019
Pied Piper ranked 19 brands to measure how effectively each brand’s retailers helped EV shoppers become buyers.
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Automotive News First Shift
M-B Tops “Mystery Survey”
March 2018
For the eighth year, Pied Piper measures how every brand’s dealers respond to customer inquiries through dealer websites.
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Motorcycle Product News
BMW Top Ranked for Response to Motorcycle Customer Internet Inquiries, Reports Pied Piper PSI Survey
October 2017
Fran O’Hagan of Pied Piper says they have been publishing “In-Dealership” PSI studies for the motorcycle industry more than 10 years, but 2017 is only the second year for PSI-ILE (Internet Lead Effectiveness) for the motorcycle industry, where they measure dealer response to customer inquiries to a dealer’s website. He says this part of the business is a BIG DEAL, and becoming bigger every day, but it’s a challenge to get right. Dealers say ...
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CBT Automotive Network
What a mystery shopping study reveals about dealership processes
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July 2017
Joe talks to Steve Finlay about a recent article he wrote for WardsAuto, building rapport, and a mystery shopping study.
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Automotive News First Shift
Infiniti Tops in Mystery Shopper Ranking
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July 2017
For the second year, Nissan’s Infiniti brand dealerships ranked highest in the newly released 2017 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study. Pied Piper's 11th annual study sent thousands of mystery shoppers to dealerships nationwide to see how effectively salespeople sell.
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Automotive News First Shift
Porsche Dealers Treat Customers Best when Responding to On-Line Questions
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March 2017
For the seventh year, Pied Piper measures how every brand’s dealers respond to customer inquiries through dealer websites. Pied Piper's annual study sent 18,000 mystery shoppers on-line to dealerships nationwide to see how effectively salespeople respond.
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Automotive News First Shift
Infiniti Dealerships Ranked Highest
July 2016
For the first time, Nissan’s Infiniti brand dealerships ranked highest in the newly released 2016 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study. Pied Piper's annual study sends thousands of mystery shoppers to dealerships nationwide to see how effectively salespeople sell.
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Automotive News First Shift
Porsche, Lexus and BMW ranked highest for responding to customer internet leads
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March 2016
For the sixth year, Pied Piper measures how every brand’s dealers respond to customer internet inquiries. Pied Piper's annual study sent thousands of mystery shoppers on-line to dealerships nationwide to see how effectively salespeople respond.
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Automotive News First Shift
Benz dealerships score with mystery shoppers
July 2015
For the seventh straight year, Mercedes-Benz dealerships ranked first in Pied Piper's annual survey which rates how car dealers treat car-shoppers in person. Pied Piper's annual study sends thousands of mystery shoppers to dealerships nationwide to see how effectively salespeople sell.
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Automotive News First Shift
Lexus Mystery Shopper Win
March 2015
Lexus dealerships ranked highest in a study that looked how auto dealers handle internet leads. Industrywide, one customer in 12 received no response of any type. Pied Piper's fifth annual study used internet mystery shopping to contact 13,000+ dealerships to see how the U.S. dealer networks for all car brands compare.
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