Automotive News
Cadillac, Infiniti stores top online responsiveness study
Lexus, Mazda, Kia, Lucid, Dodge and Mercedes-Benz were the only brands to fail to improve
March 2023
Cadillac stores scored highest in the annual Pied Piper PSI Internet Lead Effectiveness Study measuring speed and quality of responses to Internet customer inquiries of dealerships. Pied Piper said it submitted inquiries to 5,428 dealership websites, posing specific questions, and gave a score out of 100 based on how well each store responded over the next 24 hours. Cadillac received a score of 72 this year, an increase of seven points over ...
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Automotive News
EV manufacturers rank behind other premium brands in customer service, survey finds
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July 2022
Electric vehicle-only automakers are trailing other premium brands in shopping experience satisfaction, a report out Monday from retail service tracker Pied Piper found. The Pied Piper Prospect Satisfaction Index, or PSI, uses about 70 best-practice behaviors to measure retail service performance of automakers. These include in-person and Web-response categories, making up 60 percent and 40 percent of a brand's score, respectively, and included ...
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Automotive News
Infiniti dealerships take first place in online responsive study for second year in a row
March 2022
Infiniti dealerships ranked highest in the Pied Piper PSI Internet Lead Effectiveness Study for the second year in a row, showing their ability to successfully work through the supply shortage and pandemic. Pied Piper submitted 3,628 inquiries on dealership websites asking specific questions and gave a score out of 100 based on how well the dealerships responded over the next 24 hours, it said in a press release Monday. Although Infiniti's ...
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Automotive News First Shift
Infiniti tops internet lead study
March 2022
Infiniti's U.S. dealers were ranked number one in Pied Piper's 2022 Internet Lead Effectiveness Study
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Automotive News First Shift
Infiniti tops dealership website ranking
March 2021
Infiniti’s U.S. dealers were ranked number one in Pied Piper’s 2020 PSI Internet Lead Effectiveness Study.
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Automotive News
Toyota dealerships rank No. 1 in online response study
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March 2020
Toyota stores ranked the highest in responding to customers who visit dealership websites in the 2020 Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness Benchmarking Study. "This part of the car business is as important as ever — customers grabbing their phone and looking something up is just how any kind of shopping is begun now," Pied Piper CEO Fran O'Hagan said in an email to Automotive News. Pied Piper submitted customer ...
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Automotive News First Shift
Toyota tops online lead study
March 2020
Toyota's U.S. dealers were ranked number one in Pied Piper's 2020 PSI Internet Lead Effectiveness Study
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Automotive News First Shift
BMW Dealers Most Responsive
July 2019
BMW’s U.S. dealers were ranked number one in Pied Piper’s 2019 PSI Internet Lead Effectiveness Study
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Automotive News
Plugging EVs just wasn't enough
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March 2019
Some of the most effective advocates for plug-in vehicles are being unplugged from the business. This month, Tesla said it would close most of its factory-owned stores as a cost-cutting move and switch entirely to online sales. Many employees of those stores and investors were pretty surprised to hear the news, Bloomberg reported, especially as it came just weeks after Tesla affirmed the value of its showrooms in a public filing, talking up its ...
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Automotive News First Shift
Tesla tops EV mystery-shopper study
March 2019
Pied Piper ranked 19 brands to measure how effectively each brand’s retailers helped EV shoppers become buyers.
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