Powersports Business
Patience is a Virtue in Customer Service - Delano Sport Center from Delano, Minnesota<br>Top Customer Service Tools of the Trade: Using Pied Piper PSI to Identify and Learn from 'Elite' Dealerships
March 2010
Powersports Business approached three companies: Yamaha Motor Corp, American Suzuki Motor Corp and Pied Piper Management Co to identify ‘elite' dealerships nationwide, and to find out what these elite dealerships do differently. While both Yamaha and Suzuki shared data from traditional customer satisfaction surveys used to measure dealership performance, Pied Piper shared data gathered from PSI “mystery shoppers,” who act as fact gatherers to ...
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Powersports Business
No Predetermined Ideas - Hayden Honda from Kendallville, Indiana<br>Top Customer Service Tools of the Trade: Using Pied Piper PSI to Identify and Learn from 'Elite' Dealerships
March 2010
Powersports Business approached three companies: Yamaha Motor Corp, American Suzuki Motor Corp and Pied Piper Management Co to identify ‘elite' dealerships nationwide, and to find out what these elite dealerships do differently. While both Yamaha and Suzuki shared data from traditional customer satisfaction surveys used to measure dealership performance, Pied Piper shared data gathered from PSI “mystery shoppers,” who act as fact gatherers to ...
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» View PDF of Article (634.7 KB)
Powersports Business
Test Rides: It Works - Kissell Motorsports, from State College, Pennsylvania<br>Top Customer Service Tools of the Trade: Using Pied Piper PSI to Identify and Learn from 'Elite' Dealerships
March 2010
Powersports Business approached three companies: Yamaha Motor Corp, American Suzuki Motor Corp and Pied Piper Management Co to identify ‘elite' dealerships nationwide, and to find out what these elite dealerships do differently. While both Yamaha and Suzuki shared data from traditional customer satisfaction surveys used to measure dealership performance, Pied Piper shared data gathered from PSI “mystery shoppers,” who act as fact gatherers to ...
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» View PDF of Article (687.8 KB)
CANADA.COM
Mercedes-Benz, Lexus Top Ranking of U.S. Dealerships
July 2009
Daimler AG's Mercedes and Toyota Motor Co's luxury Lexus brand topped a ranking intended to measure how well U.S. car shoppers were treated in dealer showrooms whether they bought a new car or not. The survey released by Monterey, Calif.-based sales consultancy Pied Piper showed Mercedes and Lexus in first and second place followed by Jaguar, Saturn and Land Rover. The study ranked 14 brands below the industry average, including all three Ford ...
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U.S. NEWS & WORLD REPORT
Mercedes, Lexus Top Dealership Experience Survey
July 2009
If you want to be treated well at a car dealership, buy a Mercedes-Benz or a Lexus. That's the conclusion reached by researchers based on a new study that looked at how various dealerships treated potential car shoppers. Reuters reports, "Daimler AG's Mercedes and Toyota Motor Co's luxury Lexus brand topped a ranking intended to measure how well U.S. car shoppers were treated in dealer showrooms whether they bought a new car or not." The study, ...
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MOTOR TREND
Mercedes-Benz, Lexus Lead Dealer Shopping Satisfaction Survey
July 2009
Mercedes-Benz and Lexus lead a survey designed to rank the new car shopping experience with or without a vehicle purchase. Following the two luxury makes are Jaguar, Saturn, and Land Rover. All Ford and Chrysler brands fell below the study's industry average. The survey, created by sales consult company Pied Piper, used results from 3531 paid researchers who posed as customers at multiple dealerships. The researchers scored the dealers on ...
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BusinessWeek
Mercedes, Lexus top ranking of U.S. dealerships
July 2009
Daimler AG's Mercedes and Toyota Motor Co's luxury Lexus brand topped a ranking intended to measure how well U.S. car shoppers were treated in dealer showrooms whether they bought a new car or not. The survey released by Monterey, California-based sales consultancy Pied Piper showed Mercedes and Lexus in first and second place followed by Jaguar, Saturn and Land Rover. The study ranked 14 brands below the industry average, including all three ...
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» View PDF of Article (377 KB)
Yahoo! NEWS: US & CANADA
Mercedes, Lexus top ranking of U.S. dealerships
July 2009
Daimler AG's Mercedes and Toyota Motor Co's luxury Lexus brand topped a ranking intended to measure how well U.S. car shoppers were treated in dealer showrooms whether they bought a new car or not. The survey released by Monterey, California-based sales consultancy Pied Piper showed Mercedes and Lexus in first and second place followed by Jaguar, Saturn and Land Rover. Fran O'Hagan, study author and president of Pied Piper, said up to 90 percent ...
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MediaPost Marketing Daily
Mercedes Dealers Treat 'Em Right, Per Pied Piper
July 2009
Mercedes-Benz dealerships ranked highest in the new 2009 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry Study. The study measures how consumers are treated when shopping for a new car, motorcycle, RV or boat via 3,531 hired anonymous "mystery shoppers" who go into auto dealerships and measure how each brand's dealerships treat car shoppers. The 2009 study showed that a brand or dealership's treatment of shoppers paralleled their ...
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American International Automobile Dealers
America's Best Auto Dealerships
July 2009
It's partly the cars that keeps customers coming to a dealership, but it's also the experience those customers have in the showroom. Forbes reports that in the midst of dealership closures, several international brands, including Jaguar, Mercedes-Benz, and Lexus are leading the way in customer satisfaction at the dealership. To generate its list of the best car dealerships this year, Forbes used data provided by marketing firm Pied Piper ...
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