Dealer Marketing Magazine
Is it Possible to Turn More Shoppers into Buyers?
September 2007
The Pied Piper Prospect Satisfaction Index (www.piedpiperpsi.com) is one source for dealers who wish to see how their sales process effectiveness stacks-up against the national average for other same brand dealerships.
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MotorHome Magazine
New Study Measures RV Buyer Treatment
August 2007
Monaco RV dealerships ranked highest in the newly released "2007 Pied Piper Prospect Satisfaction Index RV Industry Study," which measured how shoppers are treated at retail locations that sell Class A motorhomes. The independent study uses the patent-pending Pied Piper PSI process to evaluate and benchmark shopping experience and salesmanship effectiveness, and provide actionable insights on the hot buttons that turn shoppers into buyers.
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Ward's Dealer Business
Dealership Myth Is Debunked
August 2007
Pushy car salespeople are more fiction than fact, according to a study that challenges many of the negative stereotypes in the auto industry. Pied Piper Management Co.'s Prospect Satisfaction Index measures how well shoppers are treated at the dealership.
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American International Auto Dealers Association
Acura Dealerships Rank Highest in Prospect Satisfaction
August 2007
Acura dealerships ranked highest in the newly released 2007 Pied Piper Prospect Satisfaction Index
℠ Auto Industry Study, an industry-first study that measures how consumers are treated when shopping for a new car, SUV or truck. The independent study evaluated and benchmarked shopping experiences at 1,592 dealerships nationwide, representing all major brands.
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New Jersey Star Ledger
Ann M. Job - Wheel Woman: The customer satisfaction guessing game
August 2007
Last week a new survey debuted attempting to gauge how satisfied car-shopping consumers are when they visit various dealerships. The report by Pied Piper Management is new and surveyed shoppers, not necessarily buyers, at some 1,600 dealerships. Pied Piper dug up some intriguing tidbits.
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PowerSports Business
How often are consumers pushed off brands?
July 2007
Motorcycle salespeople move their customers from one brand to another more than their counterparts in the RV and auto industries do. And the brand can make a big difference in whether a salesperson will direct the consumer’s attention to the product that they originally asked about or direct them to an entirely different model and line.
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Powersports Business
Comparing the retail experience in 3 industries
July 2007
A unique survey analyzing the sales process in the motorcycle, auto and RV industries shows the powersports sector lacking in several key categories.
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Automotive News
Study: Brands can fare better with buyers than with prospects
July 2007
Several vehicle brands that score well on measures of sales satisfaction do a below-average job of appealing to prospective buyers, a new market research study concludes.
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San Jose Mercury News
Car showroom satisfaction: Survey rates how well car dealers treat shoppers
July 2007
In an innovative study that evaluates how well car shoppers – not buyers – are treated in showrooms, Acura, Land Rover and Saturn dealers came out on top.
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Car and Driver
Acura Dealers Ranked Highest in Study
July 2007
Acura dealerships ranked highest in the newly released 2007 Pied Piper Prospect Satisfaction Index Auto Industry Study
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