Dealership P.R.O.
Pied Piper Leads the Way
September 2008
From Dealership University’s perspective, it’s difficult to solve problems if you aren’t aware you have any. That’s where Fran O’Hagan, owner and founder of Pied Piper Management Company, comes in. The five year old company has created independent industry-wide benchmarking based on real shopper intercept research, industry and trans-industry comparisons that allow dealers and manufacturers to identify strengths and weaknesses and improve their ...
Read More >
» View PDF of Article (647 KB) 
RV Business
Study Gauges Retail Experience for Shoppers of Class A Coaches
August 2008
Winnebago Itasca Ranked Highest in 2008 Pied Piper Prospect Satisfaction Index Citing Anonymous Evaluations at 583 RV Dealerships Across U.S.
Read More >
» View PDF of Article (1.17 MB)
PowerSports Business
Ducati North America sales hit an all-time high
July 2008
CEO Michael Lock credits the company’s model lineup transformation and dealer improvements for the record sales increase. [Ducati North America introduced Pied Piper PSI to their entire dealer body in fall 2007.]
Read More >
» View PDF of Article (306.2 KB)
Ward’s Dealer Business
Dealers Treat Shoppers Better
July 2008
Most car dealerships are treating their customers better, according to an annual satisfaction study using mystery shoppers. Acura, Jaguar, Lexus and Saturn dealerships rank highest in the 2008 Pied Piper Management Co. review in which people were hired to pose as shoppers, visit auto dealerships, then calculate and report their findings on how they were treated.
Read More >
» View PDF of Article (540.8 KB)
Automotive Digest
Study: Dealers Seeing Increased Shopper Satisfaction
July 2008
Consumers are happier with how dealers treat them than a year ago, says Pied Piper study.
Read More >
» View PDF of Article (139.3 KB)
The Car Connection
Are Dealers Doing a Better Job Satisfying Customers?
July 2008
Significantly, those brands which have been able to grow sales also have dealers who are more likely to satisfy shoppers.
Read More >
» View PDF of Article (280.5 KB)
Motor Trend
Car Shopping? Study rates best, worst automaker dealers
July 2008
When it comes to getting new wheels, not all brands offer such an unpleasant shopping experience - - and according to a new study, overall industry's treatment of buyers is actually starting to improve.
Read More >
» View PDF of Article (344.1 KB)
Auto Remarketing
Dealers Improving Shopper Satisfaction Levels
July 2008
If a recent study is any indication, consumers are more pleased with the way they have been treaded by dealers than they were just one year ago.
Read More >
» View PDF of Article (431.3 KB)
Powersports Business
Focusing on the fundamentals: Motorcycle industry companies have room to improve
July 2008
A 2008 national survey showed the motorcycle industry has room for improvement in traditional customer service areas, including simple tasks like greeting customers and conducting follow-ups.
Read More >
» View PDF of Article (607.1 KB)
Press Release: 2008 Pied Piper PSI® U.S. Auto Industry Study
Acura, Jaguar, Lexus and Saturn ranked highest in 2008
June 2008
Whether it's a direct response to a challenging economy and higher fuel prices or not, treatment of car-shoppers improved from 2007 to 2008 according to the newly released 2008 Pied Piper Prospect Satisfaction Index® U.S. Auto Industry Study, one of a series of unique national benchmarking studies that measure how consumers are treated when shopping for a new car, motorcycle, RV or boat. The independent study sent hired anonymous shoppers into ...
Read More >
» View PDF of Article (182 KB)
