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Used Car News Pied Piper Ranks Dealer Service Telephone Effectiveness

Used Car News
Pied Piper Ranks Dealer Service Telephone Effectiveness
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September 2024

Serra Automotive was ranked first out of 20 auto dealer groups in Pied Piper’s 2024 PSI Service Telephone Effectiveness (STE) Study, which measured the efficiency and quality of service telephone calls from a customer’s objective of quickly and easily setting up a service appointment. Following Serra Automotive in the rankings were Napleton Automotive Group, Berkshire Hathaway Automotive and Group 1 Automotive. “Successful service departments ... Read More >

» View PDF of Article (1.29 MB) PDF Document

Tags: Napleton Automotive Serra Automotive service telephone effectiveness Used Car News
Used Car News Study Focuses on Following Up on Leads

Used Car News
Study Focuses on Following Up on Leads
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March 2024

Infiniti dealerships were ranked highest according to the 2024 Pied Piper PSI Internet Lead Effectiveness Study, which measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,957 dealerships, asking a specific question about a vehicle in inventory, and ... Read More >

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Tags: Cadillac dealership internet lead response Infiniti internet mystery shopping internet secret shopping Volkswagen Used Car News
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Printed: November 21, 2024

All information contained within these documents is based upon patent-pending and/or proprietary methodology belonging to or licensed by Pied Piper Management Company, LLC and usage is subject to the terms and conditions specified in the Retailer Participation and License Agreement or other Agreements. Your acceptance of this information implies your consent to keep its contents private. © 2024 Pied Piper Management Company, LLC.