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Recent Press - Dealership Responsiveness (Page 10)
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Powersports Business Blog
Is your dealership closed when customers want to buy?
October 2011
Earlier this year, New Jersey Gov. Chris Christie signed a bill into law allowing Sunday motorcycle sales. While pushing for the change in law, New Jersey motorcycle dealerships observed that many of their customers had been crossing over the state line into Delaware to shop on Sundays. How many motorcycle dealerships nationwide are open on Sundays? For that matter, how many have extended hours on Saturdays, instead of closing early to allow ... Read More >
Powersports Business Blog
Lack of floor traffic sinking your dealership?
September 2011
Too many hard-working motorcycle dealerships today are holding on for survival, trying to grind out a living relying on the same number of customer “ups” in a week that they used to see on any given day. First of all, yes, you are in good company; there are plenty of other dealerships in exactly the same predicament; and yes, most would agree that you and your team didn't cause the downturn. On the other hand, you and your team are the ones who ... Read More >
Wards Dealer Business
Whodunnit the Best? Mystery shoppers test dealership sales skills by brand
August 2011
Mystery shoppers gauge things that are important to making a sale, but not necessarily of interest to customers at the particular time. “A customer in a dealership is thinking about price and trade value, not whether the salesperson addressed specific features, asked for the sale or followed the sales steps,” said Fran O'Hagan, President & CEO of Pied Piper Management Company LLC. “Those are not what the customer focuses on, but they are what ... Read More >
Powersports Business Blog
Do your salespeople ask for the sale every time?
August 2011
Probably not. We know that asking for the sale is an obvious key to selling motorcycles, but we also know that on average, U.S. motorcycle salespeople ask for the sale less than half the time (48 percent to be exact). Given that asking for the sale directly sells more motorcycles, why do so many salespeople resist? Two reasons: First of all because we humans dislike rejection as much as we dislike anything. Salespeople must understand and ... Read More >
Automotive News First Shift
Secret Shoppers Pick Mercedes
July 2011
Mercedes-Benz dealerships ranked highest in a study by Pied Piper Management Company to measure how effectively dealerships sell cars. Jaguar and Lexus tied for second. Read More >
Motor Trend
Mercedes Dealers Ranked Highest, Secret Shopper Survey Finds
July 2011
When it comes to the car buying process, the car pretty much does all the work, pulling in buyers with its impressive MPGs, like the Chevrolet Cruze or Ford Fiesta, or making them drool with offerings of the turbo inline 6 in the BMW 1M. Even completely new and fresh designs like the Kia Soul and completely redesigned models like the Hyundai Elantra are enough to entice buyers— all that's left is to seal the deal. But which dealerships leave ... Read More >
Automobile Magazine
Mercedes-Benz Dealerships Rank High in Customer Satisfaction
July 2011
The auto industry is seeing better days since it suffered a crisis back in 2008, when American car sales plummeted to one of its lowest points. Since then, the industry has rebounded and customers are now flocking to dealerships across the country to get their hands on a new set of wheels. But which dealers are performing up to par? Read More >
New York Times
Mercedes-Benz tops study of U.S. auto dealers
July 2011
DETROIT (Reuters) - Mercedes-Benz dealerships were tops for the third straight year in an independent study issued on Monday of U.S. auto dealers that uses secret shoppers to determine how customers are treated. Mercedes-Benz, a Daimler AG brand, was followed by Jaguar, a Tata Motors brand, and Lexus, the luxury brand of Toyota Motor Corp , which tied for second. Toyota's U.S. dealerships and Chrysler's Ram pickup truck dealers were best among ... Read More >
The Car Connection
Study: Understaffed Dealerships Souring The Sales Experience?
July 2011
As U.S. auto sales gradually rebound, it would seem that dealerships and showroom salespeople would be eager than ever to let the good times roll once again. But could some brands be slowing their sales recovery due to understaffed dealerships that aren't making every effort to inform shoppers about the vehicle, get them in it, be straightforward, and complete the sale? It's a question that automakers might find worth looking into. According to a ... Read More >
Media Post Marketing Daily
Mercedes Dealers Ranked No. 1 In Retail Experience
July 2011
It looks like Mercedes-Benz' focus on retail, including giving sales staff at dealerships iPads and installing interactive video displays on showroom floors, has paid off. The brand's dealers have gotten the highest satisfaction index ranking for the third year in a row in the Pied Piper Prospect Satisfaction Index, which uses mystery shoppers to rank the retail experience. The automaker has just opened a flagship dealership "laboratory" in ... Read More >
