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Recent Press - Fran O'Hagan (Page 15)
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Powersports Business Blog
Do Customers Always Know Best
February 2010
Henry Ford once said, "If I had asked my customers what they wanted, they would have asked for a faster horse." What about your customers? Do you call your customers to ask them about their sales experience in your dealership? If so, good for you, since the very act of following-up with customers will sell incremental motorcycles. However, don't make the mistake of taking customer feedback for gospel when it comes to measuring how your ... Read More >
Powersports Business Blog
Where to Find the Easiest Customers
January 2010
At your dealership the workday begins with thousands of customers who already know your dealership, already know your products, and are without question the most likely source for new sales at your dealership. Yet, these customers will tell you that it's very unusual for them to ever hear from one of your salespeople. Read More >
Powersports Business Blog
How Do You Sell 29 Percent More Motorcycles?
November 2009
A courteous, knowledgeable salesperson isn't enough. The most successful salesperson is an enabler, a cheerleader, an ally in supporting and justifying the purchase of a motorcycle. Customers who work with an excellent salesperson will nearly always describe that salesperson as helpful. "Helpful," that's the key word, whether the salesperson is helping the prospect choose between two different models or picking up the phone to call a prospect to ... Read More >
Powersports Business Blog
Give Customers Another Reason to Buy
October 2009
Most dealership owners have figured out that they need to sell their dealership to customers and not just sell the products carried by their dealership. On the other hand, the facts say that most salespeople are focused solely on selling a product and not the dealership. In fact, when we recently measured nationwide how often a motorcycle salesperson gave compelling reasons to buy from their dealership, we found that it happened only 34% of the ... Read More >
Powersports Business Blog
Do You Prohibit or Require Your Salespeople to Mention F & I?
August 2009
Visit the most successful motorcycle dealerships and in nearly every one you will find an F & I manager. For good reason too given the incremental profitability an F & I manager generates. Some dealerships with F & I managers take it a step further and forbid their salespeople from making any mention of financing. After all, the possibility of mistakes and litigation today makes it dangerous for anyone other than the experts to talk about ... Read More >
CANADA.COM
Mercedes-Benz, Lexus Top Ranking of U.S. Dealerships
July 2009
Daimler AG's Mercedes and Toyota Motor Co's luxury Lexus brand topped a ranking intended to measure how well U.S. car shoppers were treated in dealer showrooms whether they bought a new car or not. The survey released by Monterey, Calif.-based sales consultancy Pied Piper showed Mercedes and Lexus in first and second place followed by Jaguar, Saturn and Land Rover. The study ranked 14 brands below the industry average, including all three Ford ... Read More >
U.S. NEWS & WORLD REPORT
Mercedes, Lexus Top Dealership Experience Survey
July 2009
If you want to be treated well at a car dealership, buy a Mercedes-Benz or a Lexus. That's the conclusion reached by researchers based on a new study that looked at how various dealerships treated potential car shoppers. Reuters reports, "Daimler AG's Mercedes and Toyota Motor Co's luxury Lexus brand topped a ranking intended to measure how well U.S. car shoppers were treated in dealer showrooms whether they bought a new car or not." The study, ... Read More >
MOTOR TREND
Mercedes-Benz, Lexus Lead Dealer Shopping Satisfaction Survey
July 2009
Mercedes-Benz and Lexus lead a survey designed to rank the new car shopping experience with or without a vehicle purchase. Following the two luxury makes are Jaguar, Saturn, and Land Rover. All Ford and Chrysler brands fell below the study's industry average. The survey, created by sales consult company Pied Piper, used results from 3531 paid researchers who posed as customers at multiple dealerships. The researchers scored the dealers on ... Read More >
BusinessWeek
Mercedes, Lexus top ranking of U.S. dealerships
July 2009
Daimler AG's Mercedes and Toyota Motor Co's luxury Lexus brand topped a ranking intended to measure how well U.S. car shoppers were treated in dealer showrooms whether they bought a new car or not. The survey released by Monterey, California-based sales consultancy Pied Piper showed Mercedes and Lexus in first and second place followed by Jaguar, Saturn and Land Rover. The study ranked 14 brands below the industry average, including all three ... Read More >
Yahoo! NEWS: US & CANADA
Mercedes, Lexus top ranking of U.S. dealerships
July 2009
Daimler AG's Mercedes and Toyota Motor Co's luxury Lexus brand topped a ranking intended to measure how well U.S. car shoppers were treated in dealer showrooms whether they bought a new car or not. The survey released by Monterey, California-based sales consultancy Pied Piper showed Mercedes and Lexus in first and second place followed by Jaguar, Saturn and Land Rover. Fran O'Hagan, study author and president of Pied Piper, said up to 90 percent ... Read More >
