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Recent Press - Fran O'Hagan (Page 16)
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MediaPost Marketing Daily
Mercedes Dealers Treat 'Em Right, Per Pied Piper
July 2009
Mercedes-Benz dealerships ranked highest in the new 2009 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry Study. The study measures how consumers are treated when shopping for a new car, motorcycle, RV or boat via 3,531 hired anonymous "mystery shoppers" who go into auto dealerships and measure how each brand's dealerships treat car shoppers. The 2009 study showed that a brand or dealership's treatment of shoppers paralleled their ... Read More >
American International Automobile Dealers
America's Best Auto Dealerships
July 2009
It's partly the cars that keeps customers coming to a dealership, but it's also the experience those customers have in the showroom. Forbes reports that in the midst of dealership closures, several international brands, including Jaguar, Mercedes-Benz, and Lexus are leading the way in customer satisfaction at the dealership. To generate its list of the best car dealerships this year, Forbes used data provided by marketing firm Pied Piper ... Read More >
Dealer Magazine
M-B dealers rank highest in satisfaction study
July 2009
Mercedes-Benz dealerships ranked highest in the newly released 2009 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry Study, one of a series of unique national benchmarking studies that measure how consumers are treated when shopping for a new car, motorcycle, RV or boat. Following Mercedes-Benz were Lexus, Jaguar, Saturn and Land Rover. The independent study sent 3,531 hired anonymous "mystery shoppers" into auto dealerships ... Read More >
Autoevolution.com
Mercedes-Benz Dealers Ranked Highest in Customer Satisfaction
July 2009
It is known in every industry that consumer satisfaction is one of the key points in keeping your business at a competitive level. The same is true for the automotive industry. Mercedes-Benz has one reason to be happy about how it is perceived by the customers. Its dealerships across the U.S. ranked the highest, according to the recently released 2009 Pied Piper Prospect Satisfaction Index. "Nine out of ten car shoppers walk back out a ... Read More >
Autoremarketing.com
Which Brands' Dealers Treat In-Person Prospects the Best?
July 2009
In an effort to see which automakers' dealers are treating vehicle shoppers the best, Pied Piper recently sent more than 3,000 mystery shoppers into various dealerships and measured the feedback. And the dealers who gained the best marks? According to the company, they are Mercedes-Benz dealers. Next in line were dealers from Lexus, Jaguar, Saturn and Land Rover, respectively. The 2009 Pied Piper Prospect Satisfaction Index found that a brand or ... Read More >
TheDetroitBureau.com
Mercedes-Benz on top of shopping survey: Study finds many makers losing frustrated customers.
July 2009
A happy customer, it's been said, is a repeat customer. Yet a surprising number of automakers and their dealers seem to almost go out of their way to frustrate potential buyers, sending them scampering over to the competition. That's a key finding of the Prospect Satisfaction Index, an annual study by the California research firm, Pied Piper. It reveals that Mercedes-Benz dealerships ranked highest in the newly released 2009 PSI, which looks at ... Read More >
Forbes.com
America's Best Auto Dealerships: Luxury brands offer a better experience in the showroom
July 2009
It's partly the cars that keeps customers coming, sure, but it's also the experience those customers have in the showroom. While General Motors and Chrysler are closing roughly 1,100 and 800 dealerships nationwide, respectively (and surviving dealerships conjure ways to attract their customers), Jaguar joins several other luxury brands in shining through the recession's haze. Mercedes-Benz, Lexus and Jaguar are the top three brands when it comes ... Read More >
Press Release: 2009 Pied Piper PSI U.S. Auto Industry Benchmarking Study
Mercedes-Benz, Lexus and Jaguar ranked highest in 2009
July 2009
Mercedes-Benz dealerships ranked highest in the newly released 2009 Pied Piper Prospect Satisfaction Index® (PSI) U.S. Auto Industry Study, one of a series of unique national benchmarking studies that measure how consumers are treated when shopping for a new car, motorcycle, RV or boat. Following Mercedes-Benz were Lexus, Jaguar, Saturn and Land Rover. The independent study sent 3,531 hired anonymous “mystery shoppers” into auto dealerships ... Read More >
Cycle World
Ups & Downs: Up to Pied Piper PSI
July 2009
Up to customer service, for showing us that dealers care in the Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Study. The independent study sent more than 2000 anonymous “mystery shoppers” into motorcycle dealerships across the U.S. to observe and determine how customers are treated when shopping for a motorcycle. “For the motorcycle industry as a whole, the 2009 PSI results showed widespread improvement in the way ... Read More >
Powersports Business Blog
You Really Don't Want to Buy that Brand
July 2009
A motorcycle buyer arrives at a dealership interested in buying a certain motorcycle, but when he speaks with a salesperson, the salesperson mentions advantages of another brand instead, in the end convincing the shopper to buy a different motorcycle. How often does this scenario happen? How often does a shopper asking about a Honda CBR ride off the lot on a GSXR, or vice versa? The facts say that industry-wide, salespeople try to push 13 ... Read More >
