Auto Connected Car News
Infiniti, VW, Cadillac, Subaru & Polestar Most Responsive to Internet Leads
March 2024
Infiniti dealerships were ranked highest according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,957 dealerships, asking a specific question about a vehicle in inventory, ...
Read More >
» View PDF of Article (2.18 MB) 
Used Car News
Study Focuses on Following Up on Leads
Permalink >
March 2024
Infiniti dealerships were ranked highest according to the 2024 Pied Piper PSI Internet Lead Effectiveness Study, which measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,957 dealerships, asking a specific question about a vehicle in inventory, and ...
Read More >
» View PDF of Article (2.22 MB)
Digital Dealer
How Auto Dealerships Rank By Website Response Rate
March 2024
Infiniti came out on top in a recent survey of responsiveness to customer internet leads coming though dealership websites. The survey— 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE) Study—measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar. The study is based on Pied Piper’s mystery-shopper customer inquiries through the individual ...
Read More >
» View PDF of Article (2.62 MB)
CBT News
Infiniti tops dealership customer engagement ranking in Pied Piper study
March 2024
The 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study, which assessed responses to online customer leads at 3,957 dealerships, highlighted Infiniti as among the top performers in engaging with potential customers. Pied Piper conducted mystery shopper inquiries on the websites of 3,957 dealerships, asking specific questions about vehicle inventory. An ILE evaluation yields a score between 0 and 100 by combining more than 20 different ...
Read More >
» View PDF of Article (2.22 MB)
Auto Remarketing
Infiniti dealers post record high score in study of responsiveness to online leads
Permalink >
March 2024
When it comes to responding to customers online, Infiniti dealers are No. 1, according to Pied Piper's latest research. The luxury brand topped Volkswagen, Cadillac, Subaru and Polestar in the 2024 Pied Piper PSI Internet Lead Effectiveness Study, which measured responsiveness to customer Internet leads coming though dealership websites. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,957 ...
Read More >
» View PDF of Article (1022.8 KB)
Press Release: INFINITI DEALERS RANKED HIGHEST IN AUTO INDUSTRY STUDY MEASURING RESPONSIVENESS TO WEBSITE CUSTOMERS
Industry's average performance improved, led by greater use of texting as well as quicker response by phone call
March 2024
Monterey, California – March 4, 2024 – Infiniti dealerships were ranked highest according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,957 dealerships, asking a specific ...
Read More >
» View PDF of Article (2.01 MB)
Automotive News
Cadillac, Infiniti stores top online responsiveness study
Lexus, Mazda, Kia, Lucid, Dodge and Mercedes-Benz were the only brands to fail to improve
March 2023
Cadillac stores scored highest in the annual Pied Piper PSI Internet Lead Effectiveness Study measuring speed and quality of responses to Internet customer inquiries of dealerships. Pied Piper said it submitted inquiries to 5,428 dealership websites, posing specific questions, and gave a score out of 100 based on how well each store responded over the next 24 hours. Cadillac received a score of 72 this year, an increase of seven points over ...
Read More >
» View PDF of Article (1.1 MB)
CADILLAC DEALERS RANKED HIGHEST IN AUTO INDUSTRY STUDY MEASURING RESPONSIVENESS TO WEBSITE CUSTOMER INQUIRIES
Industrywide use of texting continues to grow: 61% of web customers received a response by text
March 2023
Monterey, California – March 6, 2023 – General Motors’ Cadillac dealerships were ranked highest according to the 2023 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to Internet leads coming though dealership websites. Following Cadillac were Infiniti, Volkswagen, Subaru, Toyota and Volvo. “Auto dealers industrywide were quicker on average to respond to their website customers this year,” said Fran ...
Read More >
» View PDF of Article (1 MB)
Green Car Reports
Study: EV startup brands aren't doing well in connecting with prospective customers
Permalink >
August 2022
Startup EV brands Tesla, Lucid, Rivian, and Polestar have touted desirable products and a direct-sales business model that avoids dealership hassles. But they may not be connecting as well with prospective customers as traditional luxury brands, according to a recent study from consultancy Pied Piper. In a ranking of 25 brands, Rivian came in last place, with Polestar and Lucid just ahead. Tesla was ranked 21st. Established luxury brands ...
Read More >
» View PDF of Article (1.53 MB)
Kelley Blue Book
Secret Shoppers: Traditional Dealers Better at Selling EVs
Permalink >
July 2022
Traditional automakers who sell both electric vehicles (EVs) and gasoline-powered cars provide a better shopping experience than EV-only startups, according to a new study. Pied Piper Management Company is a research firm that uses secret shoppers to evaluate customer satisfaction at car dealerships. The company inquired about 1,657 luxury cars online between July 2021 and June 2022 for its annual Prospect Satisfaction Index study. It followed ...
Read More >
» View PDF of Article (1.04 MB)
