Autoremarketing.com
Which Brands' Dealers Treat In-Person Prospects the Best?
July 2009
In an effort to see which automakers' dealers are treating vehicle shoppers the best, Pied Piper recently sent more than 3,000 mystery shoppers into various dealerships and measured the feedback. And the dealers who gained the best marks? According to the company, they are Mercedes-Benz dealers. Next in line were dealers from Lexus, Jaguar, Saturn and Land Rover, respectively. The 2009 Pied Piper Prospect Satisfaction Index found that a brand or ...
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TheDetroitBureau.com
Mercedes-Benz on top of shopping survey: Study finds many makers losing frustrated customers.
July 2009
A happy customer, it's been said, is a repeat customer. Yet a surprising number of automakers and their dealers seem to almost go out of their way to frustrate potential buyers, sending them scampering over to the competition. That's a key finding of the Prospect Satisfaction Index, an annual study by the California research firm, Pied Piper. It reveals that Mercedes-Benz dealerships ranked highest in the newly released 2009 PSI, which looks at ...
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Forbes.com
America's Best Auto Dealerships: Luxury brands offer a better experience in the showroom
July 2009
It's partly the cars that keeps customers coming, sure, but it's also the experience those customers have in the showroom. While General Motors and Chrysler are closing roughly 1,100 and 800 dealerships nationwide, respectively (and surviving dealerships conjure ways to attract their customers), Jaguar joins several other luxury brands in shining through the recession's haze. Mercedes-Benz, Lexus and Jaguar are the top three brands when it comes ...
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Press Release: 2009 Pied Piper PSI U.S. Auto Industry Benchmarking Study
Mercedes-Benz, Lexus and Jaguar ranked highest in 2009
July 2009
Mercedes-Benz dealerships ranked highest in the newly released 2009 Pied Piper Prospect Satisfaction Index® (PSI) U.S. Auto Industry Study, one of a series of unique national benchmarking studies that measure how consumers are treated when shopping for a new car, motorcycle, RV or boat. Following Mercedes-Benz were Lexus, Jaguar, Saturn and Land Rover. The independent study sent 3,531 hired anonymous “mystery shoppers” into auto dealerships ...
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White Paper by Karolyn Hart, Wireless Ronin Technologies
Automotive Digital Signage ROI Driving Value to your Business
February 2009
Those brands that have been able to grow sales also have dealers who are more likely to satisfy shoppers. Dealers who improved their average Pied Piper PSI scores by 10 points or more from 2007 to 2008 saw retail sales increase 9% during the same time period. On the other hand, dealers for whom PSI dropped by 10 points or more saw their retail sales drop 6%. According to Fran O'Hagan, President of Pied Piper Management Co., LLC, "Today's shoppers ...
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Ward’s Dealer Business
Dealers Treat Shoppers Better
July 2008
Most car dealerships are treating their customers better, according to an annual satisfaction study using mystery shoppers. Acura, Jaguar, Lexus and Saturn dealerships rank highest in the 2008 Pied Piper Management Co. review in which people were hired to pose as shoppers, visit auto dealerships, then calculate and report their findings on how they were treated.
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Automotive Digest
Study: Dealers Seeing Increased Shopper Satisfaction
July 2008
Consumers are happier with how dealers treat them than a year ago, says Pied Piper study.
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The Car Connection
Are Dealers Doing a Better Job Satisfying Customers?
July 2008
Significantly, those brands which have been able to grow sales also have dealers who are more likely to satisfy shoppers.
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Motor Trend
Car Shopping? Study rates best, worst automaker dealers
July 2008
When it comes to getting new wheels, not all brands offer such an unpleasant shopping experience - - and according to a new study, overall industry's treatment of buyers is actually starting to improve.
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Auto Remarketing
Dealers Improving Shopper Satisfaction Levels
July 2008
If a recent study is any indication, consumers are more pleased with the way they have been treaded by dealers than they were just one year ago.
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