Measure, Report and ImprovePSI® Omnichannel Fact-Based Mystery Shopping®
Recent Press - Auto Remarketing
View all articles or select industry below:
Auto Remarketing
Serra, Napleton take giant steps forward in responses to service appointment calls
September 2024
The results of Pied Piper’s 2024 PSI Service Telephone Effectiveness Study bear little resemblance to those of last year. At the top of the new list, which ranked 20 dealer groups by their efficiency and quality of service telephone calls in quickly and easily setting up a service appointment from the customer’s perspective, is Serra Automotive, with an STE score of 68 on a 100-point scale. In the 2023 study, Serra ranked in the middle of the ... Read More >
Auto Remarketing
Acura dealers lead the way in study of service department phone calls
Permalink >
July 2024
When it comes to calling the service department, Acura dealers are providing the industry's best customer service. That's the conclusion of Pied Piper's 2024 PSI Service Telephone Effectiveness Study, which ranked Acura first among the 34 automobile brands analyzed for the efficiency and quality of service telephone calls from a customer's objective of quickly and easily setting up a service appointment. Acura dealers, who averaged a score of ... Read More >
Auto Remarketing
Napleton again leads dealer groups in responding to internet leads
May 2024
Some things never change. One of those, it seems, is Napleton Auto Group’s position as the dealership group most responsive to internet leads. Pied Piper’s 2024 PSI Internet Lead Effectiveness Study, which measures responsiveness to internet leads coming though dealer websites, shows Napleton at the top of the list for the third consecutive year by a wide margin. Napleton, which operates more than 80 dealerships in seven states, posted an ... Read More >
Auto Remarketing
Study finds Napleton tops auto groups in responding to website customers
September 2023
Napleton Auto Group ranked as the dealer group most responsive to Internet leads, according to research by Pied Piper. The 2023 Pied Piper PSI Internet Lead Effectiveness Study showed Napleton at the top of the list for the second consecutive year, ahead of Penske Automotive Group and Herb Chambers Auto Group, which tied for second. Napleton's average score of 83 out of 100 was a nine-point improvement over the 2022 study. The study of 17 ... Read More >
Auto Remarketing
17 largest dealer groups ranked for service appointment call effectiveness
Permalink >
June 2023
When it comes to making it easy for consumers to schedule service appointments by phone, some dealer groups, apparently, do it better than others. On Monday, Pied Piper released the results of its 2023 PSI Service Telephone Effectiveness Study, which examined the 17 largest auto dealer groups for how easily consumers can call to set up a service appointment. Topping the list was Group 1 Automotive, which had an overall Service Telephone ... Read More >
Auto Remarketing
Tesla salespeople rank highest in EV ‘prospect satisfaction'
Permalink >
March 2019
Electric vehicle technologies are often new to many customers visiting an auto dealership, so the salesperson must also be able to introduce and explain the operation of EVs and the features and benefits of EV technology, such as understanding garage-charging options, according to Pied Piper Management Co. Success selling EVs depends on many of the same salesperson behaviors that customers find helpful when shopping for traditional automobiles, ... Read More >
Auto Remarketing
Dealers Improving Shopper Satisfaction Levels
July 2008
If a recent study is any indication, consumers are more pleased with the way they have been treaded by dealers than they were just one year ago. Read More >
