Outdoor Power Equipment
2019 Pied Piper Prospect Satisfaction Index
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October 2019
For the second year in a row, BRP’s Can-Am dealerships were the top ranked brand, reports the newly released 2019 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study. The study measured in-person treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership. Rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring of dealership behaviors to ...
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Powersports Finance
Can-Am tops UTV dealer survey
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September 2019
Can-Am was ranked as the top UTV brand based on how salespeople interact with consumers, according to a UTV dealer survey from Pied Piper Management. The study measures the treatment of UTV shoppers who visit franchise dealerships and ranks OEMs based on interaction with potential buyers. For example, the study tracks whether a salesperson offered a test drive or showed off the service department. Of the 22 OEMs rated in the survey, Can-Am was ...
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Powersports Finance
Kubota dealers most likely to discuss finance options, survey reveals
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September 2019
The salespeople at Kubota dealerships are more likely than other OEM dealers to bring up the topic of financing to customers, according to a UTV dealer survey from Pied Piper Management. The study measures the treatment of UTV shoppers who visit franchise dealerships and ranks the OEMs based on how salespeople interact with potential buyers. For example, the study tracks whether a salesperson offered a test drive or showed off the service ...
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» View PDF of Article (3.05 MB)
Powersports Business
Can-Am dealers rank highest in UTV shopping study
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September 2019
For the second year in a row, BRP’s Can-Am dealerships were the top ranked brand, reports the newly released 2019 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study. The study measured in-person treatment of UTV shoppers who visited a dealership. Rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring of dealership behaviors to industry sales success. ...
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» View PDF of Article (3.74 MB)
MPN Magazine
Pied Piper: BRP Can-Am Dealers Ranked No. 1 in Prospect Satisfaction Index
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September 2019
For the second year in a row, BRP’s Can-Am dealerships were the top ranked brand, reports the newly released 2019 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study. The study measured in-person treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership. Rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring of dealership behaviors to ...
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» View PDF of Article (4.15 MB)
Rural Lifestyle Dealer
BRP's Can-Am UTV/Side-By-Side Dealers Ranked #1 by 2019 Pied Piper Prospect Satisfaction Index
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September 2019
For the second year in a row, BRP’s Can-Am dealerships were the top ranked brand, reports the newly released 2019 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study. The study measured in-person treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership. Rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring of dealership behaviors to ...
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» View PDF of Article (5.76 MB)
Rural Lifesytyle Dealer
Podcast: The UTV Buying Experience: Which Dealerships Do it Better & Why
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August 2018
The 2018 Pied Piper Prospect Satisfaction Index (or PSI) U.S. UTV Industry Benchmarking Study measured the treatment of UTV shoppers who visited a dealership, with rankings determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to sales success. In the 2018 survey, BRP’s Can-Am brand ranked No. 1 among 19 manufacturers with Kawasaki and Honda ranking second and third. The discussion also covers to see ...
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Rural Lifestyle Dealer
The UTV Buying Experience: Which Dealerships Do It Better & Why
August 2018
The first-of-its-kind prospect satisfaction index (PSI) for the U.S. UTV industry was recently released, with BRP’s Can-Am brand ranking No. 1 among 19 manufacturers. Kawasaki and Honda ranked second and third, while Bobcat, Kubota and Textron were tied for fourth. Pied Piper Management Co. conducted the survey, which measured the treatment of UTV shoppers. The company develops and runs measurement/improvement programs to maximize the performance ...
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Press Release: BMW TOP RANKED FOR RESPONSE TO MOTORCYCLE CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R)
Industrywide: Half of customers received no personal response within 24 hours
September 2017
Monterey, California, USA – September 11, 2017 – BMW motorcycle dealerships ranked highest in the 2017 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Motorcycle Industry Study, which measured how dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Pied Piper ...
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Press Release: BMW AND HONDA TOP RANKED FOR RESPONSE TO MOTORCYCLE CUSTOMER CONTACT THROUGH DEALER WEBSITES, REPORTS PIED PIPER PSI(R)
September 2016
Monterey, California – September 23, 2016 – BMW and Honda dealerships ranked highest in the 2016 Pied Piper PSI® Internet Lead Effectiveness™ (ILE™) Motorcycle Industry Study, which measured how motorcycle dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Pied ...
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