Rural Lifesytyle Dealer
Podcast: The UTV Buying Experience: Which Dealerships Do it Better & Why
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August 2018
The 2018 Pied Piper Prospect Satisfaction Index (or PSI) U.S. UTV Industry Benchmarking Study measured the treatment of UTV shoppers who visited a dealership, with rankings determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to sales success. In the 2018 survey, BRP’s Can-Am brand ranked No. 1 among 19 manufacturers with Kawasaki and Honda ranking second and third. The discussion also covers to see ...
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Rural Lifestyle Dealer
The UTV Buying Experience: Which Dealerships Do It Better & Why
August 2018
The first-of-its-kind prospect satisfaction index (PSI) for the U.S. UTV industry was recently released, with BRP’s Can-Am brand ranking No. 1 among 19 manufacturers. Kawasaki and Honda ranked second and third, while Bobcat, Kubota and Textron were tied for fourth. Pied Piper Management Co. conducted the survey, which measured the treatment of UTV shoppers. The company develops and runs measurement/improvement programs to maximize the performance ...
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Outdoor Power Equipment
2018 Pied Piper Prospect Satisfaction Index U.S. UTV Benchmarking Study
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July 2018
Not only is there variation in UTV sales behaviors, but for some brands it can be difficult for customers to find online product information or even accurate dealership location information. “It’s not always easy to be a UTV customer today,” said Fran O’Hagan, president and CEO of Pied Piper. “Because the UTV market is still young, strong dealerships with skilled salespeople are an important competitive advantage for UTV manufacturers.” In ...
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Powersports Finance
Early Promotion of Finance Options Boosts Sales, UTV Dealer Study Says
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June 2018
Promoting financing options during — rather than at the end of — the sales process is a vital way for powersports dealers to boost sales, according to a newly released UTV dealer study. The survey, conducted by Pied Piper Management Co., ranks UTV manufacturer performance based on 66 criteria. After creating a measurement system through research and interviews, Pied Piper sent in mystery shoppers to get a candid view of the sales process. Of the ...
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Total Landscape Care
Prospect satisfaction can be a mixed bag when UTV shopping
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May 2018
For those considering going shopping for a UTV for the landscaping company, Pied Piper has crunched the numbers and has some interesting stats on what to expect from various dealerships. According to its Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study, BRP’s Can-Am dealerships was the top-ranked brand, while Kawasaki and Honda took second and third, respectively. Bobcat, Kubota and Textron tied for fourth place. The ...
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Rural Lifestyle Dealer
BRP's Can-Am UTV Dealers Ranked First by Pied Piper Prospect Satisfaction Index
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May 2018
MONTEREY, Calif. — BRP’s Can-Am dealerships were the top ranked brand in the newly released 2018 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study. The study measured treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. Kawasaki and Honda were ...
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MPN Magazine
CAN-AM Side-by-Side Dealers Ranked 1st by Pied Piper's 2018 ‘PSI for UTVs' Industry Study
May 2018
Pied Piper’s 2018 Prospect Satisfaction Index U.S. UTV Industry Benchmarking Study measured treatment of UTV shoppers who visited a dealership in-person, with rankings by brand determined by the Pied Piper PSI process, which ties mystery shopping measurement and scoring to industry sales success. Bombardier Recreational Products’ Can-Am dealerships were the top ranked brand, followed by Kawasaki and Honda ranked second and third, while Bobcat, ...
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Powersports Business
BRP's Can-AM UTV dealers rank No. 1 by industry study
May 2018
Pied Piper’s 2018 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study measured treatment of UTV shoppers who visited a dealership in-person, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. BRP’s Can-Am dealerships were the top ranked brand, followed by Kawasaki and Honda ranked second and third, while Bobcat, Kubota ...
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Ag Daily
Can-Am rated as top UTV brand in Prospect Satisfaction Index
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May 2018
A study has shown Can-Am to be the top UTV brand in the 2018 Prospect Satisfaction Index (PSI), which measures the sales effectiveness of dealers in the utility vehicle market. Pied Piper Management Co.’s PSI looked at the treatment of Utility Task Vehicle shoppers who visited a dealership, with rankings determined by a process that ties “mystery shopping” measurement and scoring to industry sales success. Kawasaki and Honda were ranked second ...
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BRP'S CAN-AM UTV/SIDE-BY-SIDE DEALERS RANKED FIRST BY 2018 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R))
Industry benchmarking study measured in-dealership treatment of U.S. UTV/Side-by-Side shoppers
May 2018
Monterey, California, USA – May 7, 2018 – BRP’s Can-Am dealerships were the top ranked brand in the newly released 2018 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. UTV Industry Benchmarking Study. The study measured treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. ...
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