Auto Remarketing
Tesla salespeople rank highest in EV ‘prospect satisfaction'
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March 2019
Electric vehicle technologies are often new to many customers visiting an auto dealership, so the salesperson must also be able to introduce and explain the operation of EVs and the features and benefits of EV technology, such as understanding garage-charging options, according to Pied Piper Management Co. Success selling EVs depends on many of the same salesperson behaviors that customers find helpful when shopping for traditional automobiles, ...
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Automotive Design & Production
What Tesla Might Miss With Its Store Closures
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March 2019
“Imagine what it would have been like to sell a gas-powered automobile in the early 1900s,” said Fran O’Hagan, president and CEO of Pied Piper Management Company LLC. “Customers back then were buying their first car, and salespeople would have had to explain the basics, such as how to operate the vehicle or where to find fuel while travelling.” O’Hagan is talking about the experience back then in the context of what’s happening now, as customers ...
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Automotive News First Shift
Tesla tops EV mystery-shopper study
March 2019
Pied Piper ranked 19 brands to measure how effectively each brand’s retailers helped EV shoppers become buyers.
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INSIDE EVs
Tesla, BMW & Nissan Stores Top Ranked As Most Helpful To EV Buyers
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March 2019
According to the latest 2019 Pied Piper “PSI® for EVs” U.S. Auto Industry Benchmarking Study, Tesla‘s dealerships (in the case of Tesla there are no dealers but stores/galleries) were ranked highest in terms of being most helpful to customers interested in plug-in electric cars. Tesla scored 118 points (18 over industry average), which is interesting especially because the brand was last in the general 2018 Pied Piper Prospect Satisfaction ...
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Wards Auto
Survey Ranks Tesla Dealerships First in EV-Selling Effectiveness
Ironically, the electric-vehicle maker plans to shutter most of its retail outlets.
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March 2019
Fran O’Hagan sees a striking paradox in Tesla saying it will close down almost all its dealerships and switch to an online sales strategy. He is president and CEO of Pied Piper Management, a consultancy that today releases results of a mystery-shopping study on how effectively dealerships brand-by-brand handle electric-vehicle shoppers. Tesla scored first. “It’s so ironic,” O’Hagan tells Wards. Referring to the dramatic retailing pivot, ...
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Press Release: TESLA, BMW AND NISSAN DEALERSHIPS RANKED HIGHEST BY PIED PIPER “PSI(R) FOR EVs” STUDY
Industry Benchmarking Study Measured Treatment of Electric Vehicle Shoppers
March 2019
Monterey, California – March 4, 2019 – Tesla dealerships were ranked highest in the newly released 2019 Pied Piper “PSI® for EVs” U.S. Auto Industry Benchmarking Study, which measured treatment of electric vehicle (EV) shoppers. BMW and Nissan dealerships were ranked second and third respectively. For 13 years Pied Piper has used the Prospect Satisfaction Index® (PSI®) process, which ties “mystery shopping” measurement and scoring to industry ...
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CARBUZZ
Audi Ranks As Top Dealer Experience While Tesla Fares Poorly
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August 2018
Dealership experience is a big part of buying a new car. When it comes to buying a car, there are lots of annoyances that can make for a painful experience. The way a dealership treats you can sometimes make or break the car buying experience, either enticing you to purchase a vehicle you may otherwise not have, or turning customers off of a brand completely. For the 12th year in a row, a company called Pied Piper has conducted its US Auto ...
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L.A. Times
Survey finds big gap in quality of sales approach at Tesla from store to store
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July 2018
One in four Tesla retail stores are among the best in the auto industry at treating prospective buyers with respect and turning them into paying customers, according to a market research firm. But many other Tesla retail stores are the worst at doing those things — in such numbers that Tesla stores as a whole scored at the bottom of 35 auto brands on the Prospect Satisfaction Index released recently by Pied Piper, a service that sells data to ...
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INSIDE EVs
Volkswagen Group's Audi brand dealerships ranked highest in the newly released 2018 Pied Piper Prospect Satisfaction Index
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July 2018
In a dealership study published by the Pied Piper Management Company, covering the rankings of particular car dealerships from a customer’s standpoint, Tesla didn’t fare so well. The U.S based car company ranked dead last (34th out of 34) out of the auto brands included in the survey. Rankings are made by evaluating how helpful each company’s salespeople are to customers and at closing deals, something Tesla doesn’t try to actively do. Tesla also ...
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KELLEY BLUE BOOK
Audi tops dealer study
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July 2018
In a mystery shopper study, car buying prospects at Audi dealerships expressed the greatest level of satisfaction, according to Pied Piper, a research company that has conducted this survey for the 12th year. Called the Prospect Satisfaction Index, the study ranked Audi as the top dealer experience for shoppers, followed by Lexus, Toyota, Mercedes-Benz and Infiniti. According to the company, “Audi salespeople were most likely on average to ask ...
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