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Recent Press - Sales Process (Page 12)
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PowersSports Business Blog
Internet inquiries: Respond by e-mail or telephone?
November 2010
More than 80 percent of today?s motorcycle shoppers visit a Web site before visiting a dealership, so we shouldn?t be surprised as more and more shoppers? first contact with a dealership is by Internet/e-mail too. Successful dealerships have a defined process in place to handle Internet/e-mail leads, but is the ?best practice? to respond by e-mail or by telephone? Some experts argue that since the customer contacted the dealership by ... Read More >
Dealernews
Want a customer's perspective? Try Secret Shopping.
November 2010
The PSI process measures how effectively each brand?s dealerships help motorcycle shoppers become buyers. Dealers can pay Pied Piper to secret-shop their own store. The cost is $99 per salesperson evaluation, and the information is collected and viewed using a Web-based program. Read More >
Powersports Business Blog
When was the last time you spoke with your customers?
September 2010
Years ago, after he had created a multi-billion dollar business from scratch, Ross Perot was asked about his role at the company. His answer was ?sales.? Along with all the other obvious roles of a CEO, Perot was clear his top priority was taking care of customers and finding new customers. How often today do owners or general managers pick up the telephone to spontaneously call a customer who hasn?t been to the dealership for a while? Turn the ... Read More >
Powersports Business Blog
What can your dealership learn from Starbucks?
August 2010
Are Starbucks baristas hired only if they love coffee, or only if they already have experience making a cappuccino? And does a Starbucks manager dread losing an employee since the departing employee?s ?tribal knowledge? will be so hard to teach to a new hire? No. The Starbucks business model embraces the fact that baristas will come and go, by making sure the processes used to run a Starbucks are written down and are simple and easy to follow. ... Read More >
Automotive News TV
Mystery Shoppers: Benz Wins
July 2010
Mercedes ranked number one—just above Lexus—in the 2010 Pied Piper Prospect Satisfaction Index. The results come from more than 3,600 anonymous mystery shoppers nationwide. Read More >
Autotrader.com
Survey Says Mercedes-Benz Has Winning Sales Ways
July 2010
If car buyers want to be treated well, they should head to a Mercedes-Benz dealer. So says a survey by automotive retailing consultants, Pied Piper Management. It named Mercedes-Benz as the brand that handles customers best, followed closely by Lexus, Land Rover, Acura and Jaguar. The survey was carried out by more than 3,600 "mystery shoppers" who visited dealerships across the United States and measured how they were treated by sales teams. ... Read More >
Edmunds Daily
Luxury Automakers Top Mystery Shopping Study
July 2010
Mercedes Benz and other luxury automakers topped the list of the best dealership experience, according to the results of the 2010 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry Study. Though luxury brands took the top nine spots, the study showed that the domestic brands showed the most improvement in 2010, with Ford, Lincoln and Chevrolet scoring above the industry average for the first time since PSI study began four years ago. ... Read More >
Autoline Detroit
The Best Sales Experience
July 2010
As always, you get what you pay for. Ward's reports that luxury brands ranked highest in the fourth-annual Prospect Satisfaction Index, an auto-retailing survey conducted by consultancy firm Pied Piper Management. The organization hired 3,600 "mystery shoppers" to visit dealers around the U.S. and record their experiences. Mercedes-Benz topped the list, with other premium marques like Lexus, Land Rover and Acura following closely behind. Detroit ... Read More >
Automobile Magazine
Study: Mercedes Dealers Treat Customers Best, Most Brands Post Improvements
July 2010
Pied Piper's annual Prospect Satisfaction Index ranks dealers in order of consumer satisfaction, so, logically, any automaker would want to be at the top of the list. Mercedes-Benz has taken the gold in 2010, thanks to its sterling customer satisfaction. In what is sure to be reassuring news for the auto industry as a whole, 25 of the 34 brands scored higher compared to last year's index. During the survey, Pied Piper dispatched 3658 mystery ... Read More >
Motor Trend
Mercedes Scores Top Dealer Marks; Most Brands Improve Over Last Year
July 2010
A recent dealer study conducted by Pied Piper of Monterey, California, reports that Mercedes-Benz has the most highly rated dealers in the United States according to the Prospect Satisfaction Index. In what is sure to be reassuring news for the auto industry as a whole, 25 of the 34 brands scored higher compared to last year's index. During the survey, Pied Piper dispatched 3658 mystery shoppers to dealers to gather feedback for a variety of ... Read More >
