Powersports Finance
Kubota dealers most likely to discuss finance options, survey reveals
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September 2019
The salespeople at Kubota dealerships are more likely than other OEM dealers to bring up the topic of financing to customers, according to a UTV dealer survey from Pied Piper Management. The study measures the treatment of UTV shoppers who visit franchise dealerships and ranks the OEMs based on how salespeople interact with potential buyers. For example, the study tracks whether a salesperson offered a test drive or showed off the service ...
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Powersports Business
Can-Am dealers rank highest in UTV shopping study
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September 2019
For the second year in a row, BRP’s Can-Am dealerships were the top ranked brand, reports the newly released 2019 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study. The study measured in-person treatment of UTV shoppers who visited a dealership. Rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring of dealership behaviors to industry sales success. ...
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MPN Magazine
Pied Piper: BRP Can-Am Dealers Ranked No. 1 in Prospect Satisfaction Index
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September 2019
For the second year in a row, BRP’s Can-Am dealerships were the top ranked brand, reports the newly released 2019 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study. The study measured in-person treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership. Rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring of dealership behaviors to ...
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Rural Lifestyle Dealer
BRP's Can-Am UTV/Side-By-Side Dealers Ranked #1 by 2019 Pied Piper Prospect Satisfaction Index
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September 2019
For the second year in a row, BRP’s Can-Am dealerships were the top ranked brand, reports the newly released 2019 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study. The study measured in-person treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership. Rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring of dealership behaviors to ...
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» View PDF of Article (5.76 MB)
Press Release: BRP'S CAN-AM UTV/SIDE-BY-SIDE DEALERS RANKED #1 BY 2019 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R))
Industry benchmarking study measured in-dealership treatment of U.S. UTV/Side-by-Side shoppers
September 2019
Monterey, California, USA – September 9, 2019 – For the second year in a row, BRP’s Can-Am dealerships were the top ranked brand, reports the newly released 2019 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. UTV Industry Benchmarking Study. The study measured in-person treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership. Rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” ...
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Automotive News First Shift
BMW Dealers Most Responsive
July 2019
BMW’s U.S. dealers were ranked number one in Pied Piper’s 2019 PSI Internet Lead Effectiveness Study
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Wards Auto
Luxury-Brand Car Dealers Best in Internet Effectiveness, Study Says
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July 2019
Luxury-brand car dealerships take the top five top spots of the 2019 Pied Piper PSI Internet Lead Effectiveness Benchmarking Study. The annual by-brand mystery shopping exercise uses various measurements to answer an essential question, “What happens when customers visit a dealer website and inquire about a vehicle?” says Pied Piper CEO Fran O’Hagan. Dealerships that field those leads the best – from responding quickly to answering a specific ...
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Press Release: BMW AUTO DEALERS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS REPORTS PIED PIPER PSI(R)
Texting gains popularity among dealers—39% of website customers now receive dealer texts—but dealers often fail to obtain customer permission first
July 2019
Monterey, California – July 8, 2019 – BMW auto dealerships ranked highest in the 2019 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study, which answers the question, “What happens when customers visit a dealer website and inquire about a vehicle?” Dealerships selling Acura vehicles were ranked second, followed by dealerships selling Mercedes-Benz or Volvo. New for 2019 was an update to ILE scoring, which increased weighting for the ...
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Dealernews
HARLEY, BMW DUCATI DO BETTER AT DEALERSHIP LEVEL!
May 2019
The results for Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Industry Study are in. "What happens when customers visit a dealer website and inquire about a vehicle?" This study details scores ranging from zero to 100. The good news is that 21% of dealerships nationwide scoring above 60, demonstrating an effective website-response process. The bad news is that 58% of dealerships scored below 40, struggling to respond effectively to ...
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Rural Lifestyle Dealer
Responding to Website Leads: How Do Dealers Perform?
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May 2019
Harley-Davidson dealerships ranked highest in the 2019 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which answers the question, “What happens when UTV or motorcycle customers visit a dealer website and inquire about a vehicle?” OPE dealers scored below the industry average and three rural equipment brands, Bobcat, Kubota and Husqvarna, had the biggest declines compared with the 2018 survey. Among the 32 motorcycle and OPE ...
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