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Recent Press - Customer Loyalty (Page 17)
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Detroit Free Press
Car dealers see how to seal deal with secret shopper study
July 2010
A host of mystery shoppers sent to critique dealerships across the country gave luxury brands such as Mercedes-Benz and Lexus high marks and put Ford and Lincoln above the industry average. Read More >
Ward's Auto
Survey Says Mercedes Dealerships Treat Customers Best
July 2010
Mercedes-Benz dealerships rank highest and Mitsubishi stores lowest in a new auto-retailing survey that used people posing as car shoppers to gauge and compare customer treatment. Domestic brands improved the most, with Ford, Lincoln and Chevrolet dealerships scoring for the first time above the industry average in the fourth-annual Prospect Satisfaction Index by Pied Piper Management Co. LLC, an auto-retailing consultancy. Meanwhile, the ... Read More >
The Detroit Bureau
Mercedes Dealers Best At Treating Potential Customers
July 2010
Product, product, product? Perhaps, but even the best vehicles won?t sell unless dealers know how to work with their customers, and according to a new study, Mercedes-Benz leads the way when it comes to doing the best job on the showroom floor. Not surprisingly, luxury makers lead the way when it comes to satisfying customers during the shopping experience, according to the latest annual Pied Piper Prospect Satisfaction Index, which uses a cadre ... Read More >
Press Release: 2010 Pied Piper PSI U.S. Auto Industry Benchmarking Study
Mercedes-Benz dealers achieve highest ranking; Detroit brand dealers most improved
July 2010
Mercedes-Benz dealerships ranked highest in the newly released 2010 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry Study, one of a series of unique national benchmarking studies using ?mystery shoppers? to measure and compare how consumers are treated when shopping. Detroit brands led the way in 2010 for most improvement, with Ford, Lincoln and Chevrolet scoring above the industry average for the first time since PSI auto ... Read More >
MediaPost Marketing Daily
Chevy Is First Non-Luxury Brand On PSI List
July 2010
Mercedes-Benz dealerships ranked highest in the new 2010 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry study. But Detroit automakers are the most improved in the study, which uses "mystery shoppers" to gauge how consumers are treated while shopping. In the study, 25 of 34 major auto brands have higher scores, led by luxury brands: Lexus came in second overall, followed by Land Rover, Acura, Jaguar, Audi, Cadillac, Lincoln and ... Read More >
About.com: Motorcycles
Victory, Ducati, Harley-Davidson Top Pied Piper's Dealer Satisfaction Survey
May 2010
If you've ever looked forward to motorcycle shopping but wound up feeling insulted by the sales process (or the lack thereof), Pied Piper's Prospect Satisfaction Index might hold some interest. Using 2,014 anonymous mystery shoppers, the study tracks major motorcycle manufacturers and their ability to sell their brands to prospective buyers. The study's top 14 finishers can be seen in the graph above; click to enlarge. Read More >
Motorcycle Product News
Polaris' Victory Tops in Pied Piper Study
May 2010
Polaris Industries Inc.'s Victory Motorcycle brand ranked highest in the recently released Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Study from Pied Piper Management Company LLC. Brands finishing just behind Victory's score of 107 and above the industry average of 103 were: Ducati and Harley-Davidson at 106, and BMW, Triumph and Yamaha at 104. Read More >
motorcycle.com
Victory tops 2010 Pied Piper PSI study
May 2010
The fourth-annual Pied Piper PSI study examines how effectively a brand's dealerships help potential buyers. The Monterey, Calif., based Pied Piper Management Co. sent 2,014 anonymous “mystery shoppers” into dealerships across the country between July 2009 and April 2010. The 2010 report examined 14 brands. Brands were rated based on a number of factors to produce an overall score. Read More >
Press Release: 2010 Pied Piper PSI(R) U.S. Motorcycle Industry Benchmarking Study
Victory Dealers Achieve Highest Ranking in 2010
May 2010
The Victory Motorcycle brand from Polaris Industries, Inc. ranked highest in the newly released 2010 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Study, finishing ahead of Ducati, Harley-Davidson, BMW, Triumph, Yamaha and MV Augusta, all of which scored above the industry average. Now in its fourth year, the independent Pied Piper PSI study sent 2,014 hired anonymous “mystery shoppers” into motorcycle dealerships ... Read More >
PowerSports Business
Victory Ranks No. 1 for Customer Service
May 2010
With more than a 40 percent decline in motorcycle retail sales in 2009, every customer counts. No one knows that more than salespeople, and they've proven it with their customer service scores. One particular area the industry excelled in compared to last year was the sales staff asking for trade-ins. This happened 42 percent more often in 2010 than the previous year. Other areas that also saw double-digit improvements were the salespeople asking ... Read More >
