Rural Lifesytyle Dealer
Podcast: The UTV Buying Experience: Which Dealerships Do it Better & Why
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August 2018
The 2018 Pied Piper Prospect Satisfaction Index (or PSI) U.S. UTV Industry Benchmarking Study measured the treatment of UTV shoppers who visited a dealership, with rankings determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to sales success. In the 2018 survey, BRP’s Can-Am brand ranked No. 1 among 19 manufacturers with Kawasaki and Honda ranking second and third. The discussion also covers to see ...
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Rural Lifestyle Dealer
The UTV Buying Experience: Which Dealerships Do It Better & Why
August 2018
The first-of-its-kind prospect satisfaction index (PSI) for the U.S. UTV industry was recently released, with BRP’s Can-Am brand ranking No. 1 among 19 manufacturers. Kawasaki and Honda ranked second and third, while Bobcat, Kubota and Textron were tied for fourth. Pied Piper Management Co. conducted the survey, which measured the treatment of UTV shoppers. The company develops and runs measurement/improvement programs to maximize the performance ...
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Rural Lifestyle Dealer
BRP's Can-Am UTV Dealers Ranked First by Pied Piper Prospect Satisfaction Index
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May 2018
MONTEREY, Calif. — BRP’s Can-Am dealerships were the top ranked brand in the newly released 2018 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study. The study measured treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. Kawasaki and Honda were ...
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» View PDF of Article (1.51 MB)