Compact Equipment Magazine
Deere Dealers Rank First in Responding to Website Customers, According to this Survey
February 2023
John Deere dealerships ranked highest in the 2023 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Study, which measured responsiveness to internet leads coming through dealership websites — behaviors tied directly to retail sales success. Dealers selling Kubota, Mahindra and Yanmar tied for second, followed by LS Tractor and TYM, which were included in the study for the first time. "Quick response to web customers is ...
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Rural Lifestyle Dealer
Deere Dealers Rank First in Responding to Website Customers
February 2023
John Deere dealerships ranked highest in the 2023 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Study, which measured responsiveness to Internet leads coming through dealership websites - behaviors tied directly to retail sales success. Dealers selling Kubota, Mahindra and Yanmar tied for second, followed by LS Tractor and TYM, which were included in the study for the first time. "Quick response to web customers is ...
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OPE Business
John Deere compact tractor dealers rank 1st for responding to website customers: industry survey
February 2023
John Deere dealerships ranked highest in the 2023 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Survey, which measured responsiveness to Internet leads coming through dealership websites - behaviors tied directly to retail sales success. Dealers selling Kubota, Mahindra and Yanmar tied for second, followed by LS Tractor and TYM, which were included in the study for the first time. "Quick response to web customers is ...
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AGDAILY.COM
John Deere ranked as top compact tractor for internet response
February 2023
A study has ranked John Deere dealerships as the leading responder to internet leads through dealer websites. The 2023 Pied Piper PSI Internet Lead Effectiveness Compact Tractor Industry Study measures the responsiveness to internet leads — behaviors tied directly to retail sales success. Dealers who sold Kubota, Mahindra, and Yanmar tied for second, followed by LS Tractors and TYM, which were included in the study for the first time. "Quick ...
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Press Release: JOHN DEERE COMPACT TRACTOR DEALERS RANKED FIRST FOR RESPONDING TO WEBSITE CUSTOMERS, INDUSTRY SURVEY SHOWS
57% of compact tractor website customers industrywide received no personal reply to their inquiry
February 2023
Monterey, California – February 6, 2023 – John Deere dealerships ranked highest in the 2023 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Compact Tractor Industry Study, which measured responsiveness to Internet leads coming through dealership websites – behaviors tied directly to retail sales success. Dealers selling Kubota, Mahindra and Yanmar tied for second, followed by LS Tractor and TYM, which were included in the study for the first ...
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WardsAuto
Study Links Car Sales Success to Digital Due Diligence
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September 2022
Major car dealership groups tout their digital retailing processes and prowess, but many of them rank only so-so in a Pied Piper mystery shopping survey. The consultancy's Internet Lead Effectiveness Study primarily measures how quickly megadealer stores respond to a specific question sent through their websites. Auto-responding didn't count. Of the major groups, Penske Automotive, Berkshire Hathaway Automotive and Asbury Automotive Group score ...
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Automotive News
Study: Large dealership groups pulling ahead in web responsiveness
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September 2022
The nation's largest dealer groups are pulling ahead of the pack in online customer service, a report out Monday from retail service tracker Pied Piper found. Pied Piper used 20 best-practice behaviors to measure the internet lead effectiveness of 15 of the nation's largest dealership groups. These include speed and quality categories, making up 25 percent and 75 percent of a group's score, respectively. The firm evaluated every dealership in ...
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Press Release: NAPLETON AUTO GROUP RANKED HIGHEST AMONG NATIONAL DEALER GOUPS AS MOST RESPONSIVE TO WEBSITE CUSTOMER INQUIRIES
Top Fifteen Auto Dealer Groups Measured: Penske Automotive Group and Berkshire Hathaway Automotive ranked second and third
September 2022
Monterey, California – September 12, 2022 – Napleton Auto Group was ranked highest among fifteen national dealer groups evaluated in the 2022 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to Internet leads coming though dealership websites. Ranked second and third were Penske Automotive Group and Berkshire Hathaway Automotive. Pied Piper has been measuring and ranking ILE performance annually for all ...
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Green Car Reports
Study: EV startup brands aren't doing well in connecting with prospective customers
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August 2022
Startup EV brands Tesla, Lucid, Rivian, and Polestar have touted desirable products and a direct-sales business model that avoids dealership hassles. But they may not be connecting as well with prospective customers as traditional luxury brands, according to a recent study from consultancy Pied Piper. In a ranking of 25 brands, Rivian came in last place, with Polestar and Lucid just ahead. Tesla was ranked 21st. Established luxury brands ...
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Kelley Blue Book
Secret Shoppers: Traditional Dealers Better at Selling EVs
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July 2022
Traditional automakers who sell both electric vehicles (EVs) and gasoline-powered cars provide a better shopping experience than EV-only startups, according to a new study. Pied Piper Management Company is a research firm that uses secret shoppers to evaluate customer satisfaction at car dealerships. The company inquired about 1,657 luxury cars online between July 2021 and June 2022 for its annual Prospect Satisfaction Index study. It followed ...
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