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Powersports Business Blog When was the last time you spoke with your customers?

Powersports Business Blog
When was the last time you spoke with your customers?

September 2010

Years ago, after he had created a multi-billion dollar business from scratch, Ross Perot was asked about his role at the company. His answer was ?sales.? Along with all the other obvious roles of a CEO, Perot was clear his top priority was taking care of customers and finding new customers. How often today do owners or general managers pick up the telephone to spontaneously call a customer who hasn?t been to the dealership for a while? Turn the ... Read More >

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Powersports Business Blog What can your dealership learn from Starbucks?

Powersports Business Blog
What can your dealership learn from Starbucks?

August 2010

Are Starbucks baristas hired only if they love coffee, or only if they already have experience making a cappuccino? And does a Starbucks manager dread losing an employee since the departing employee?s ?tribal knowledge? will be so hard to teach to a new hire? No. The Starbucks business model embraces the fact that baristas will come and go, by making sure the processes used to run a Starbucks are written down and are simple and easy to follow. ... Read More >

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About.com: Motorcycles Victory, Ducati, Harley-Davidson Top Pied Piper's Dealer Satisfaction Survey

About.com: Motorcycles
Victory, Ducati, Harley-Davidson Top Pied Piper's Dealer Satisfaction Survey

May 2010

If you've ever looked forward to motorcycle shopping but wound up feeling insulted by the sales process (or the lack thereof), Pied Piper's Prospect Satisfaction Index might hold some interest. Using 2,014 anonymous mystery shoppers, the study tracks major motorcycle manufacturers and their ability to sell their brands to prospective buyers. The study's top 14 finishers can be seen in the graph above; click to enlarge. Read More >

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Motorcycle Product News Polaris' Victory Tops in Pied Piper Study

Motorcycle Product News
Polaris' Victory Tops in Pied Piper Study

May 2010

Polaris Industries Inc.'s Victory Motorcycle brand ranked highest in the recently released Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Study from Pied Piper Management Company LLC. Brands finishing just behind Victory's score of 107 and above the industry average of 103 were: Ducati and Harley-Davidson at 106, and BMW, Triumph and Yamaha at 104. Read More >

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motorcycle.com Victory tops 2010 Pied Piper PSI study

motorcycle.com
Victory tops 2010 Pied Piper PSI study

May 2010

The fourth-annual Pied Piper PSI study examines how effectively a brand's dealerships help potential buyers. The Monterey, Calif., based Pied Piper Management Co. sent 2,014 anonymous “mystery shoppers” into dealerships across the country between July 2009 and April 2010. The 2010 report examined 14 brands. Brands were rated based on a number of factors to produce an overall score. Read More >

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Press Release: 2010 Pied Piper PSI(R) U.S. Motorcycle Industry Benchmarking Study Victory Dealers Achieve Highest Ranking in 2010

Press Release: 2010 Pied Piper PSI(R) U.S. Motorcycle Industry Benchmarking Study
Victory Dealers Achieve Highest Ranking in 2010

May 2010

The Victory Motorcycle brand from Polaris Industries, Inc. ranked highest in the newly released 2010 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Study, finishing ahead of Ducati, Harley-Davidson, BMW, Triumph, Yamaha and MV Augusta, all of which scored above the industry average. Now in its fourth year, the independent Pied Piper PSI study sent 2,014 hired anonymous “mystery shoppers” into motorcycle dealerships ... Read More >

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PowerSports Business Victory Ranks No. 1 for Customer Service

PowerSports Business
Victory Ranks No. 1 for Customer Service

May 2010

With more than a 40 percent decline in motorcycle retail sales in 2009, every customer counts. No one knows that more than salespeople, and they've proven it with their customer service scores. One particular area the industry excelled in compared to last year was the sales staff asking for trade-ins. This happened 42 percent more often in 2010 than the previous year. Other areas that also saw double-digit improvements were the salespeople asking ... Read More >

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Dealernews Victory obtains top ranking in Pied Piper secret-shopper study

Dealernews
Victory obtains top ranking in Pied Piper secret-shopper study

May 2010

Victory ranked highest in the newly released 2010 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Study, finishing ahead of Ducati, Harley-Davidson, BMW, Triumph, Yamaha and MV Augusta, all of which scored above the industry average. Now in its fourth year, the independent Pied Piper PSI study sent 2,014 hired anonymous “mystery shoppers” into motorcycle dealerships nationwide from July 2009 to April 2010. The PSI process ... Read More >

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MediaPost Victory dealers top motorcycle satisfaction study

MediaPost
Victory dealers top motorcycle satisfaction study

May 2010

The year just past was pretty brutal for the motorcycle industry, with retail sales of on-highway bikes down over 40%. Victory, however, is one motorcycle brand whose dealers others might want to study. That's because Victory dealers seem to understand that doing some basic things -- like learning customers' names and letting them swing a leg over a motorcycle -- can make shoppers happy and help close a sale. Read More >

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Powersports Business Blog Answering the Brochure Debate

Powersports Business Blog
Answering the Brochure Debate

April 2009

Motorcycle prospects walk into a dealership interested in buying a new motorcycle, but the facts say that half the time those prospects will walk back out the door holding nothing in their hands. No keys to a new bike, but also no brochure. Why the reluctance to provide a brochure or other selling materials to prospects? Some dealerships argue it's too expensive to hand out so many brochures, and others argue that the quickest way to send a ... Read More >

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Printed: November 22, 2024

All information contained within these documents is based upon patent-pending and/or proprietary methodology belonging to or licensed by Pied Piper Management Company, LLC and usage is subject to the terms and conditions specified in the Retailer Participation and License Agreement or other Agreements. Your acceptance of this information implies your consent to keep its contents private. © 2024 Pied Piper Management Company, LLC.