Car Dealership Guy
Subaru dealers are setting a new standard for online lead responses
March 2025
When it comes to responding to online car shoppers—car dealers are making meaningful strides—but no brand is performing better than Subaru. Driving the news: For the first time, Subaru dealerships ranked No. 1 in the 2025 Pied Piper Internet Lead Effectiveness (ILE) Study, which measures how quickly and effectively dealers respond to online inquiries. The brand's score of 77 out of 100 is the highest ever recorded, helping Subaru surpass last ...
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Auto Connected Car News
Subaru Buyers Love Subaru Web Interactions: Followed by Infiniti, Acura & Toyota
March 2025
In a competitive auto market increasingly reliant on digital interactions, Subaru has emerged as the top performer in the 2025 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Auto Industry Study. This annual evaluation measures how effectively dealerships respond to online customer inquiries submitted through their websites. Following closely behind Subaru in this year’s rankings were Infiniti, Acura, Toyota, and Lincoln. The study, which ...
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Auto Remarketing
Dealerships' responsiveness to internet leads hits record high again
March 2025
Franchise dealerships are better now than they've ever been when it comes responding to internet leads — and no brand is doing it better than Subaru. For the third year in a row, Pied Piper's 2025 PSI Internet Lead Effectiveness Auto Industry Study, which measures responsiveness to internet sales leads coming through dealership websites, recorded an all-time high industry average in its overall score. Infiniti, which set the record with a score ...
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Press Release: SUBARU DEALERS RANK HIGHEST IN 2025 AUTO INDUSTRY STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
March 2025
Subaru top-ranked for first time Overall industry continued its upward trend Room for improvement: 1 in 5 online inquiries received no personal response MONTEREY, CALIFORNIA, USA – March 3, 2025 – Subaru dealerships ranked highest in the 2025 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Auto Industry Study, which measured responsiveness to internet sales leads coming through dealership websites. Following Subaru were Infiniti, Acura, ...
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Compact Equipment
Kubota Ranks No. 1 in 2025 Compact Tractor Internet Lead Effectiveness Study
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February 2025
Kubota dealerships ranked highest in the 2025 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Study, which measured responsiveness to internet sales leads coming through dealership websites. Following Kubota were Kioti, TYM, Mahindra and John Deere. Pied Piper submitted customer inquiries through the websites of 726 compact tractor dealerships representing all major brands. Each inquiry asked a specific question about a ...
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AIMExpo 2025
Pied Piper Presentation: Harnessing the Power of A.I. for Powersports Dealers
February 2025
Artificial intelligence is transforming industries at a rapid pace, and powersports dealerships are beginning to feel its impact. During a session moderated by Meagan Kusek, Editor of Motorcycle & Powersports News, Eric O’Hagan, Director of AI/ML Innovation & Integration at Pied Piper, and Fran O’Hagan, CEO of Pied Piper, discussed how AI is revolutionizing dealership operations and enhancing customer experiences. The speakers shared specific ...
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Rural Lifestyle Dealer
Kubota Dealers Ranked Highest in 2025 Pied Piper Internet Lead Effectiveness Study
February 2025
Kubota dealerships ranked highest in the 2025 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Study, which measured responsiveness to internet sales leads coming through dealership websites. Following Kubota were Kioti, TYM, Mahindra and John Deere. Pied Piper submitted customer inquiries through the websites of 726 compact tractor dealerships representing all major brands. Each inquiry asked a specific question about ...
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OPE Magazine
Pied Piper releases annual Internet Lead Effectiveness study results
February 2025
Kubota dealerships ranked highest in the 2025 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Study, which measured responsiveness to internet sales leads coming through dealership websites. Following Kubota were Kioti, TYM, Mahindra and John Deere. Pied Piper submitted customer inquiries through the websites of 726 compact tractor dealerships representing all major brands. Each inquiry asked a specific question about a ...
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Press Release: KUBOTA DEALERS RANKED HIGHEST IN 2025 COMPACT TRACTOR INDUSTRY STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
Room to Improve: 4 out of 10 online inquiries received no personal response
Industry average performance unchanged since last year, but top-ranked Kubota dealer performance increased substantially
February 2025
Monterey, California, USA – February 3, 2025 – Kubota dealerships ranked highest in the 2025 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Compact Tractor Industry Study, which measured responsiveness to internet sales leads coming through dealership websites. Following Kubota were Kioti, TYM, Mahindra and John Deere. Pied Piper submitted customer inquiries through the websites of 726 compact tractor dealerships representing all major ...
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Press Release: PIED PIPER WELCOMES ERIC O'HAGAN AS DIRECTOR, AI/ML INNOVATION & INTEGRATION
December 2024
MONTEREY, CALIFORNIA – December 2, 2024 – Pied Piper Management Company LLC, a leading provider of retail best practice measurement and reporting for the auto industry and other motor vehicle industries, is pleased to announce the appointment of Eric O’Hagan as Director, AI/ML Innovation & Integration, effective January 2, 2025. Pied Piper continues to expand its embrace of cutting-edge artificial intelligence (AI) and machine learning (ML) ...
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