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Recent Press - Internet Secret Shopping (Page 2)
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Automotive News
Dealerships' responses to website inquiries improving, new study shows
March 2024
More dealerships than ever provided more thoughtful and thorough personal responses to inquiries on their websites, according to a new study from Pied Piper. The study, released this month,ranks dealerships on a 100-point scale based on how they responded to mystery-customer inquiries on their websites within 24 hours. The industry average score rose to 62, the highest since Pied Piper started tracking responses in 2011. Many dealerships ... Read More >
Auto Connected Car News
Infiniti, VW, Cadillac, Subaru & Polestar Most Responsive to Internet Leads
March 2024
Infiniti dealerships were ranked highest according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,957 dealerships, asking a specific question about a vehicle in inventory, ... Read More >
Used Car News
Study Focuses on Following Up on Leads
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March 2024
Infiniti dealerships were ranked highest according to the 2024 Pied Piper PSI Internet Lead Effectiveness Study, which measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,957 dealerships, asking a specific question about a vehicle in inventory, and ... Read More >
Digital Dealer
How Auto Dealerships Rank By Website Response Rate
March 2024
Infiniti came out on top in a recent survey of responsiveness to customer internet leads coming though dealership websites. The survey— 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE) Study—measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar. The study is based on Pied Piper’s mystery-shopper customer inquiries through the individual ... Read More >
CBT News
Infiniti tops dealership customer engagement ranking in Pied Piper study
March 2024
The 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study, which assessed responses to online customer leads at 3,957 dealerships, highlighted Infiniti as among the top performers in engaging with potential customers. Pied Piper conducted mystery shopper inquiries on the websites of 3,957 dealerships, asking specific questions about vehicle inventory. An ILE evaluation yields a score between 0 and 100 by combining more than 20 different ... Read More >
Auto Remarketing
Infiniti dealers post record high score in study of responsiveness to online leads
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March 2024
When it comes to responding to customers online, Infiniti dealers are No. 1, according to Pied Piper's latest research. The luxury brand topped Volkswagen, Cadillac, Subaru and Polestar in the 2024 Pied Piper PSI Internet Lead Effectiveness Study, which measured responsiveness to customer Internet leads coming though dealership websites. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,957 ... Read More >
Rural Lifestyle Dealer
Mahindra Dealers Ranked Best in 2024 Internet Lead Effectiveness Study
February 2024
Mahindra dealerships ranked highest in the recently released 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Study, which measured responsiveness to internet leads coming through dealership websites. Following Mahindra were dealers selling Kubota, Kioti, TYM and John Deere. Pied Piper submitted customer inquiries through the individual websites of 607 dealerships representing all major compact tractor brands in the ... Read More >
OPE Business
Mahindra Dealers 1st in Internet Lead Effectiveness Study
February 2024
Mahindra dealerships ranked highest in the 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Study, which measured responsiveness to internet leads coming through dealership websites. Following Mahindra were dealers selling Kubota, Kioti, TYM and John Deere. Pied Piper submitted customer inquiries through the individual websites of 607 dealerships representing all major compact tractor brands in the U.S.A., asking a ... Read More >
AG Daily
Mahindra dealers lead in compact tractor customer-service survey
February 2024
Mahindra achieved the highest-ever score for an agricultural brand in Pied Piper's annual compact tractor customer-service survey, which measures responsiveness to leads coming through dealership websites. Mahindra improved five points over the previous year and dethroned John Deere for the top spot. Kubota, KIOTI, and TYM all showed improvement in their Internet Lead Effectiveness (ILE) scores and took the next three spots after Mahindra, while ... Read More >
Wards Auto
Caught in the Web: Top dealership performers respond to web leads in 30 minutes or less.
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October 2023
Mystery shoppers found large car dealership groups overall outperformed smaller counterpart stores in internet lead responsiveness, according to a new study. Napleton Auto Group ranked highest among 17 national groups evaluated in the 2023 Pied Piper Internet Lead Effectiveness Study. Drawing from mystery shopping data, the consultancy measures the handling of internet leads coming though dealership websites. Tied for second were Penske ... Read More >
