Press Release: INFINITI DEALERS RANKED HIGHEST IN AUTO INDUSTRY STUDY MEASURING RESPONSIVENESS TO WEBSITE CUSTOMERS
Industry's average performance improved, led by greater use of texting as well as quicker response by phone call
March 2024
Monterey, California – March 4, 2024 – Infiniti dealerships were ranked highest according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,957 dealerships, asking a specific ...
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CADILLAC DEALERS RANKED HIGHEST IN AUTO INDUSTRY STUDY MEASURING RESPONSIVENESS TO WEBSITE CUSTOMER INQUIRIES
Industrywide use of texting continues to grow: 61% of web customers received a response by text
March 2023
Monterey, California – March 6, 2023 – General Motors’ Cadillac dealerships were ranked highest according to the 2023 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to Internet leads coming though dealership websites. Following Cadillac were Infiniti, Volkswagen, Subaru, Toyota and Volvo. “Auto dealers industrywide were quicker on average to respond to their website customers this year,” said Fran ...
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Automotive News
Infiniti dealerships take first place in online responsive study for second year in a row
March 2022
Infiniti dealerships ranked highest in the Pied Piper PSI Internet Lead Effectiveness Study for the second year in a row, showing their ability to successfully work through the supply shortage and pandemic. Pied Piper submitted 3,628 inquiries on dealership websites asking specific questions and gave a score out of 100 based on how well the dealerships responded over the next 24 hours, it said in a press release Monday. Although Infiniti's ...
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Automotive News First Shift
Infiniti tops internet lead study
March 2022
Infiniti's U.S. dealers were ranked number one in Pied Piper's 2022 Internet Lead Effectiveness Study
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Wards Auto
Some Car Dealers Good, Some Not-So-Hot at Handling Internet Leads
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March 2022
Virtually all car dealers know it’s worthwhile to promptly field Internet customer inquiries, says Fran O’Hagan, CEO of consulting firm Pied Piper. But that doesn’t mean all dealers are quick enough on the draw, as evidenced by the 2022 Pied Piper PSI Internet Lead Effectiveness Study. It measures by-brand responsiveness to mystery-shopping Internet leads sent to dealer websites. “I don’t think there is a car dealer out there who says, ‘No, ...
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Press Release: INFINITI DEALERS RANKED HIGHEST AHEAD OF CADILLAC AND LEXUS AS MOST RESPONSIVE TO WEBSITE CUSTOMER QUERIES; MAZDA AND SUBARU RANKED HIGHEST AMONG MAINSTREAM BRANDS
Despite inventory shortages and COVID-19, dealers who responded faster by text, phone, and email showed markedly stronger sales to web customers
March 2022
Monterey, California – March 7, 2022 – For the second consecutive year, Infiniti dealerships were ranked highest according to the 2022 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to Internet leads coming though dealership websites – a top requirement for retail success. Mazda and Subaru dealers were ranked highest of the mainstream brands. “Most dealers had less inventory in 2021, but dealer treatment ...
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Automotive News First Shift
Infiniti tops dealership website ranking
March 2021
Infiniti’s U.S. dealers were ranked number one in Pied Piper’s 2020 PSI Internet Lead Effectiveness Study.
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Wards Auto
Digital Auto Retailing Wonderful, Not Magical
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March 2021
A mystery-shopping survey says car dealers are offering consumers more and more digital retailing tools - and 25% of their websites include the likes of "buy now" buttons. But it's questionable as to whether those serve merely as window dressing. Moreover, the 11th annual study indicates dealers whose websites feature "buy now" buttons failed to quickly respond to customer attempts to "chat" 44% of the time on average. Consultancy Pied Piper's ...
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AIADA NEWS
Toyota Dealerships Rank No. 1 in Online Response Study
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March 2020
"This part of the car business is as important as ever — customers grabbing their phone and looking something up is just how any kind of shopping is begun now," Pied Piper CEO Fran O'Hagan said in an email to Automotive News.
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Wards Auto
Car Dealers Get Better at Responding to Digital Shoppers
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March 2020
A decade or so ago, the smartphone was relatively new, and many dealerships had separate Internet department to handle that part of the business. Today, nearly all consumers first use their phone's varied functions (including but certainly not limited to making a call) to research and shop vehicles before visiting a dealership in person. "The norm today is to whip out the phone and start shopping, which is amazing when you think about it, Fran ...
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